“The 4 Cs of B2B Sales Performance” – Javed Matin

November 16, 2016 Christian Sarkar

In today’s hypercompetitive B2B world, every sales leader is challenged, or maybe I should say stressed-out, by four key questions: Is there adequate coverage in the sales pipelines to make the numbers? Do we have confidence in the team’s ability to close deals? Can we commit to the “numbers”? Do we have the right cadence in our sales operations to […]


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