“The Power Dynamics of Thought Leadership: From Expert to Celebrity” – Christian Sarkar

January 29, 2017 Christian Sarkar

In a digital world, two words are used often, and sometimes interchangeably, to explain why some individuals and companies become the arbiters of taste and fashion. The words are “influencer” and “thought-leadership,” – both of which have led to the popular phrases “influencer-marketing” and “thought-leadership marketing.”  As marketers, we are often urged by company executives to […]

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