“The Marketing of Lies” – Elsie Maio

January 30, 2017 Christian Sarkar

As marketers and branding professionals, we are well aware of the risks and penalties for false advertising in the United States. We know, for example, that the Federal Trade Commission (FTC) is responsible for upholding “Truth in Advertising”  – that is, claims that are “truthful, not misleading and when appropriate, backed by scientific evidence.” From their […]

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