“Tests for Customer Focused Companies” – John Hagel

February 23, 2017 Christian Sarkar

Most companies claim to be customer-focused, yet few are. In a world where customers (both end consumers and intermediate customers) are becoming increasingly powerful, all companies declare that they are “customer-focused”. At one level this is a truism – all companies must have some degree of customer focus just to survive in increasingly competitive markets. […]

Read more...

Previous Article
“The Power of Content Marketing” – Jon Wuebben

Content marketing is marketing.   It’s the standard now and it will still be the standard for connecting wi...

Next Article
“How to Engineer Micro-Moments using Jobs to be Done” – Anthony Ulwick

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) ...