“The War for the Soul of Capitalism” – An Interview with Philip Kotler

March 27, 2017 Christian Sarkar

You have made a distinction between companies that care about their social obligations and companies that don’t. Why is this such a big deal?  Economists used to say that the only responsibility of business is to make a profit.  Many companies still believe that.  What do you say to that? The idea of brand activism […]

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