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  • Technology Giant Increases New Buyers by 289% with Social Intelligence

    Technology Giant Increases New Buyers by 289% with Social Intelligence

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  • A Prisoner’s Dilemma? The Real Value in a Loyalty Program

    A Prisoner’s Dilemma? The Real Value in a Loyalty Program

    From airlines and hotels to gas stations and drug stores, customer loyalty programs abound. Scott Neslin, PhD, argues that the real value in these programs comes from the data they generate.

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  • Analytics for Direct Mail4:01

    Analytics for Direct Mail

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  • Data Hygiene for Direct Mail3:59

    Data Hygiene for Direct Mail

    Bad data costs you money and limits the success of your direct mail campaigns. Check out common pitfalls and how to fix them to save money and optimize mail performance.

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  • Blast from the Past: What Has Changed In Marketing from 5 Years Ago?

    Blast from the Past: What Has Changed In Marketing from 5 Years Ago?

    Harte Hanks Marketing Advisory Board members discuss the biggest changes in marketing over the past five years. Hear from Ken Bernhardt, PhD, Aaron Chestnut, CMO, and Kay Lemon, PhD in these videos.

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  • International Oil and Gas Co. Benefits from End-to-End Fulfillment Solution

    International Oil and Gas Co. Benefits from End-to-End Fulfillment Solution

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  • Agile Marketing in Practice: Here’s How We’re Doing It

    Agile Marketing in Practice: Here’s How We’re Doing It

    The Boutique works daily on figuring out how to identify browsers, shoppers and buyers as they interact with our digital properties so that we can have contextual, human conversations with them.

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  • Is Digital Really Low Return? Marketing Advisory Board Weighs In

    Is Digital Really Low Return? Marketing Advisory Board Weighs In

    The Harte Hanks Marketing Advisory Board looks at the question of return on digital marketing in these three video clips.

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  • How Successful Brands Can Prepare for Disruption

    How Successful Brands Can Prepare for Disruption

    What can large, successful companies do to avoid being disintermediated or "cut out" as middlemen? The Harte Hanks Marketing Advisory Board discusses how companies can preemptively act.

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  • Semiconductor Manufacturer Triples Online Sales with New eCommerce Site

    Semiconductor Manufacturer Triples Online Sales with New eCommerce Site

    This technology manufacturer's enhanced ecommerce site delivered immediate results—thanks to an efficient and friendly start-to-finish customer experience.

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  • The 5 Pillars of Best-in-Class Marketing2:28

    The 5 Pillars of Best-in-Class Marketing

    Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the sho

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  • How to Get Started with Machine Learning and Artificial Intelligence

    How to Get Started with Machine Learning and Artificial Intelligence

    To compete in a digital world, companies must focus on creating personalized experiences throughout the customer journey—machine learning and AI can help. Here's how to get started.

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  • CMOs, It’s Time for Some Reflection: Response to Gartner Survey

    CMOs, It’s Time for Some Reflection: Response to Gartner Survey

    A recent Gartner Survey reveals that CMOs are facing a number of challenges in regards to relationships with finance and IT, marketing technology, and business strategy. Here's how to overcome them.

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  • Interpret B2B Buyer Signals with Artificial Intelligence

    Interpret B2B Buyer Signals with Artificial Intelligence

    How do we put AI into action and create a two-sided, thoughtful conversation that adds value for the buyer? We need a strategy in place and the proper technology to implement it.

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  • Harte Hanks Featured Vol 2 Sept 2017

    Harte Hanks Featured Vol 2 Sept 2017

    This month’s digest contains insights from marketing leaders Korey Thurber, Philip Kotler and Cheryl Strauss Einhorn. Hear their thoughts on marketing strategy, machine learning and more.

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  • Nordstrom Local: A Test in Disrupting Amazon

    Nordstrom Local: A Test in Disrupting Amazon

    John Hagel predicted retailers were being forced into radical change with his “experience bazaar” concept—and Nordstrom Local seems to be a perfect example.

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  • Chatbots: A New Opportunity in Financial Services

    Chatbots: A New Opportunity in Financial Services

    While you are trying to provide access to your customers in all available channels—mobile, web, brick and mortar, etc.—your customers are demanding access on their terms. Enter chatbots.

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  • Tailoring Conversations with Artificial Intelligence1:15

    Tailoring Conversations with Artificial Intelligence

    www.hartehanks.com/human As humans, we have an infinite capacity to adjust our conversations in real time based on others' turns in the conversation. Digital marketing needs to act this way, too, and

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  • Sony Makes Marketing Human, Achieves Superior Results

    Sony Makes Marketing Human, Achieves Superior Results

    This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of core products. They needed an agency partner to help navigate a changing business landscape.

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  • Content's Highest Calling0:47

    Content's Highest Calling

    www.hartehanks.com/human Harte Hanks CMO Frank Grillo chats about content as the digital equivalent to a face-to-face conversation.

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