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Semiconductor Manufacturer Triples Online Sales with New eCommerce Site
This technology manufacturer's enhanced ecommerce site delivered immediate results—thanks to an efficient and friendly start-to-finish customer experience.
The 5 Pillars of Best-in-Class Marketing
Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the sho
How to Get Started with Machine Learning and Artificial Intelligence
To compete in a digital world, companies must focus on creating personalized experiences throughout the customer journey—machine learning and AI can help. Here's how to get started.
Office Equipment Leader Centralizes Global Marketing with Signal Hub
See how this global office supplier centralized its marketing with a cloud-hosted big data platform. Goals include improving the value proposition, product design, customer cross-sell and more.
CMOs, It’s Time for Some Reflection: Response to Gartner Survey
A recent Gartner Survey reveals that CMOs are facing a number of challenges in regards to relationships with finance and IT, marketing technology, and business strategy. Here's how to overcome them.
Interpret B2B Buyer Signals with Artificial Intelligence
How do we put AI into action and create a two-sided, thoughtful conversation that adds value for the buyer? We need a strategy in place and the proper technology to implement it.
Harte Hanks Featured Vol 2 Sept 2017
This month’s digest contains insights from marketing leaders Korey Thurber, Philip Kotler and Cheryl Strauss Einhorn. Hear their thoughts on marketing strategy, machine learning and more.
Nordstrom Local: A Test in Disrupting Amazon
John Hagel predicted retailers were being forced into radical change with his “experience bazaar” concept—and Nordstrom Local seems to be a perfect example.
Chatbots: A New Opportunity in Financial Services
While you are trying to provide access to your customers in all available channels—mobile, web, brick and mortar, etc.—your customers are demanding access on their terms. Enter chatbots.
Tailoring Conversations with Artificial Intelligence
www.hartehanks.com/human As humans, we have an infinite capacity to adjust our conversations in real time based on others' turns in the conversation. Digital marketing needs to act this way, too, and
Sony Makes Marketing Human, Achieves Superior Results
This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of core products. They needed an agency partner to help navigate a changing business landscape.
What Customers Really, Really Want from Brands
We are the masters of our journey. The thinkers, the doers, the thought leaders and review readers. The connected generation you're all talking about. Here's what we really, really want from brands.
Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human
We’re on a bold new mission to be human in our marketing. We’re figuring out how to operationalize this mission into processes—and then program technology to help us scale the operations.
Fortune 100 Retailer Deploys Signal Hub to Drive Business
A Fortune 100 retailer decided to discontinue tobacco sales to reflect its health-conscious brand values. This left a need to fill a $1.5B gap from lost sales and impulse buys from tobacco customers.
3 Ways to Use Machine Learning in Your Marketing
Marketers can take advantage of machine learning in innumerable ways, but there are a few capabilities that will really help to supercharge marketing performance.
Chatbots Are All the Rage—Here's How to Train Them
Anubhav Mishra, Head of Connected Customer Experience for Americas at Wipro Ltd., builds and trains chatbots. Here, he provides an overview on how to train them.
Reading Buyer Signals for Human Marketing
www.hartehanks.com/human Buyers leave digital signals behind. Marketers must learn to understand them.
Content's Highest Calling
www.hartehanks.com/human Harte Hanks CMO Frank Grillo chats about content as the digital equivalent to a face-to-face conversation.
Panasonic Business Increases Sales Pipeline by 78% with B2B Contact Center Solution
Panasonic Business in an effort to consolidate multiple international business developments sought to find a single agency that could generate high-quality leads with native speakers in each country.