Understand your customers' buyer's journeys to add value every step of the way.
CMOs: How to Get Your Budget Back
According to Gartner's recent CMO Spend Survey, CMOs are being asked to tighten their belts for the first t...
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How to 'Unbundle' Print and Logistics Costs to Uncover Big Savings
Ask your print vendor to unbundle the costs of paper, print, and logistics—or even just print and logistics alone. Your sweetheart deal might not be as sweet as it seems.
Regional Bank Cashes in on Contextual, Human Marketing
To attract new customers and improve loyalty, this regional bank needed a strategy that centered on the customer, that integrated all key channels and that leveraged smart personalization.
2018 Predictions from the Brightest Minds in Marketing
We asked the Harte Hanks Marketing Advisory Board for their insights and predictions on what will matter in 2018. Hear from Ken Bernhardt, John Deighton, Kim Whitler, Kay Lemon and Scott Neslin.
Global Semiconductor Manufacturer Saves Big with Print-on-Demand
The challenge for this manufacturer was to cost-effectively produce the company’s technical documentation and distribute it to representatives and customers around the world. Enter Print-on-Demand.
Hey, Marketers: I am a Person, Not a Persona
One of the most misused marketing tools is the persona—the archetype of a particular kind of customer. Here's why we need to think differently about personas.
Tech Company Goes on Tour: How to Ace Events with Expert Fulfillment
Amidst skyrocketing growth, this technology company needed the ability to focus on their core business—not ordering, managing and shipping trade show materials. Enter expert fulfillment services.
CMOs: How to Get Your Budget Back
According to Gartner's recent CMO Spend Survey, CMOs are being asked to tighten their belts for the first time in the past several years. Here's what to do about it.
Marks & Spencer Stores are Getting Customer Centricity Right—See How
Marks & Spencer CEO Steve Rowe recently explained in Marketing Week that the British multinational retailer is looking to use data to "make M&S great again." He's got the approach exactly right.
GE: Winning with Disruption and Return on Attention
GE, a 124-year-old brand, is managing to stay relevant and make locomotives, jet engines, appliances and wind turbines both interesting and accessible to its customers. Here's how.
Payment Processing Company Tests Digital Marketing in New Market
See how this payment processing company was able to quickly optimize marketing efforts across digital channels while entering a new market.
Decoding Customer Needs with the Buyer's Journey Framework
The best buyer’s journey maps are founded on precise, quantifiable definitions of customer needs at every step along the way. Here's how to uncover those needs using the Jobs-to-be-Done methodology.
Global Tech Brand Increases Efficiency & Productivity with Marketing Operations Services
With a global management structure overseeing the brand’s regional teams, this technology company was able to improve marketing efficiency and productivity, reducing costs.
How to Get Your Share of the 2017 Holiday Shopping Pie
During the holiday madness, brands are often reduced to intense price competition to make the sale. But the bigger picture: offering value to customers through their experience with your brand.
New Target Stores Focus on Customer Needs, Improve Experience
It’s immediately apparent that Target is focused on exactly the right things with its “next-generation” stores: customers and their needs. Here's what they look like.
Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech
The average heavy smartphone user checks their phone 150 times/day. Their need to continuously experience micro-euphoric moments is creating new expectations in the way businesses interact with them.
Harte Hanks Featured Vol 4 Nov 2017
Assessing Direct Mail through the Omnichannel Lens
3 Ways Your Bank Needs to be Personalizing Its Marketing
Customers are looking for a more personalized banking experience. Providing that experience will increase your ability to retain your current, profitable customers. Here are three places to start.
Healthcare Thriller Starring an Unlikely Hero: Fulfillment!
A healthcare client had a defective product in the marketplace that could impact users’ health. They needed our assistance in communicating the issue—and time was of the essence.
A New Marketing Era: Focus on Jobs and Outcomes