Global Tech Brand Increases Efficiency & Productivity with Marketing Operations Services

November 22, 2017

In the early 2000’s, this global technology leader relied on marketing staff spread across multiple centers in Europe for its campaign execution. Services were delivered at a non-standardized, regional level with little to no reporting or management structure in place.

The brand partnered with Harte Hanks to standardize marketing execution and reduce costs across the EMEA region. After improving marketing efficiency by 50% in less than two years — while also lowering full-time headcount — the tech giant realized it should expand this effort globally for continued improvements in efficiency and reductions in cost.

Read More
Decoding Customer Needs with the Buyer's Journey Framework
Decoding Customer Needs with the Buyer's Journey Framework

The best buyer’s journey maps are founded on precise, quantifiable definitions of customer needs at every s...

Next Article
How to Get Your Share of the 2017 Holiday Shopping Pie
How to Get Your Share of the 2017 Holiday Shopping Pie

During the holiday madness, brands are often reduced to intense price competition to make the sale. But the...

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated