Global Tech Leader Adds $27M to Pipeline with New Data Strategy and Lead Development Engine

August 18, 2017

A U.S.-based technology company was facing increased pressure from competitors stealing market share from their flagship product. Relying primarily on a marketing automation tool to deliver leads to reps, campaign performance was steadily declining. To protect and grow revenue, they needed to strengthen their marketing efforts to find new customers and drive cross sell revenue of more profitable product lines.

Previous Article
Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human
Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

We’re on a bold new mission to be human in our marketing. We’re figuring out how to operationalize this mis...

No More Flipbooks

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated