Harte Hanks Featured Vol 6 Jan 2018

January 18, 2018

This month’s issue of Featured showcases some of our most popular articles from December. Included are 2018 marketing predictions from our Harte Hanks Marketing Advisory Board academic members—including John Deighton, Kim Whitler and others. The remaining three articles provide a mix of thought leadership and practical how-to’s. Check out CMO Frank Grillo’s article for a unique perspective on how marketers need to evolve their thinking on personas, and dive into the buyer’s journey eBook for a step-by-step look at defining your customers’ needs through the lens of jobs to be done. Finally, see how UK-based retailer Marks & Spencer is rethinking its brick and mortar presence through data that helps them better understand their customers. Enjoy!

Previous Article
Customer Service Myth #3: I Can Achieve Better Results In-House
Customer Service Myth #3: I Can Achieve Better Results In-House

A quality customer care partner will operate as a highly-focused extension of your team, providing customer...

Next Article
Top Fiserv Content of 2017
Top Fiserv Content of 2017

A summation of recent efforts to make marketing more human in the rapidly evolving world banks and financia...

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated