It's Their Journey, Not Yours

February 14, 2018
You must know your customers and their context more deeply to achieve more human marketing.
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Kay Lemon Predicts Greater Use of Customer Data by CPG Brands
Kay Lemon Predicts Greater Use of Customer Data by CPG Brands

Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that ...

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Market Segmentation: Find Your Sweet Spots
Market Segmentation: Find Your Sweet Spots

Success isn't about how loud you shout or how far you push your message out. Work out your best opportuniti...

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