Kay Lemon Predicts Greater Use of Customer Data by CPG Brands

February 20, 2018
Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that consumer packaged goods manufacturers will continue to learn more about their end customers through data and technology—enabling them to build relationships directly with their consumers.
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Consumer Electronics Product Launch Succeeds with Expert Fulfillment
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Harte Hanks supported this consumer electronics product launch with printing and quick fulfillment services...

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