Payment Processing Company Tests Digital Marketing in New Market

November 22, 2017

Based in the United Kingdom, this payment processing giant expanded their footprint into the United States. The brand’s unique offering benefits customers beyond basic payment processing and provides insights that can help customers grow their businesses. However, their story is complex and must be told in such a way that will garner optimal results for the US-based operation.

This brand was in need of claiming a market position that would enable them to capture corporate, healthcare, professional and small business customers with their portfolio of payment processing solutions. But the brand also needed to move quickly into their new US market by optimizing and successfully executing some tactical marketing—while they worked simultaneously on strategic segmentation, persona development and more.

 

Previous Article
GE: Winning with Disruption and Return on Attention
GE: Winning with Disruption and Return on Attention

GE, a 124-year-old brand, is managing to stay relevant and make locomotives, jet engines, appliances and wi...

Read More
Decoding Customer Needs with the Buyer's Journey Framework
Decoding Customer Needs with the Buyer's Journey Framework

The best buyer’s journey maps are founded on precise, quantifiable definitions of customer needs at every s...

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated