To coincide with our attendance at NRF2018 in New York this weekend, we’re excited to share exclusive insights from John Deighton, Baker Foundation Professor of Business Administration, Harvard Business School, and Kimberly A. Whitler, Assistant Professor, University of Virginia, Darden School of Business, on the most important components of a successful retail strategy for 2018 and beyond.
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Getting the Buyer's Journey Right
Understand your customers' buyer's journeys to add value every step of the way.
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