Significant and varied marketplace disruptions were creating challenges for one of the world’s most innovative and enduring brands. Smartphones and content streaming were eating into this consumer brand’s sales of core product lines like cameras, stereo systems and music players, camcorders, and even TVs. The shift away from physical storefronts, and the rise of dominant online sellers like Amazon, added to the challenge of connecting with customers.
It became increasingly important for this company to maximize the value of consumers with demonstrated affinity for their brand. They needed an agency partner with true thought and category leadership that could help them navigate their rapidly changing business landscape.