The constant mantra at Harte Hanks is: The right message, with the right offering, designed to reach the audience at the right time. One way we make this mission a reality is to create analytics-based personas. Another way is to nest personas within the strategic context we call the 5 Pillars of Best-in-Class Marketing. It helps you align personas with key market opportunities and shows how personas can inform key downstream marketing efforts.
Harte Hanks Featured Vol 9 April 2018
Harte Hanks' monthly collection of marketing thought leadership. Our April 2018 issue features articles on ...
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Reap the Rewards of Understanding Your Credit Card Customer's Journeys With These Key Points
Whether co-branding your card or providing your own rewards, credit cards are an important growth tool for banks and credit unions to acquire new customers and offer existing ones continued value.
How to Succeed Against Robo-Advisors: Serve the Human
Is keeping up with all of these perceived fintech competitors really a good use of resources for more traditional financial services brands? Find out where to focus marketing efforts instead.
Managing a Merger—and Other Insights from First Tennessee Bank CMO Aaron Chestnut
Learn about managing a merger from someone who has been there, done that: CMO Aaron Chestnut, formerly of First Tennessee Bank. Then check out his other advice for financial services marketers.
Harte Hanks Featured September 2018
Featured is a monthly wrap-up of Harte Hanks top marketing thought leadership.
HHQ Vol 4 Fall 2018
Welcome to the Fall 2018 Edition of Harte Hanks Quarterly. Dive into thought leadership and practical tips on data stewardship, auditing your customer experience, using outcome selling and more.
How to Be a Better Content Writer: Lessons from CMWorld
When creating your content, utilize classic storytelling methods to ensure emotional engagement with your desired audience. A lesson learned from Content Marketing World 2018.
The Big, Ambitious Future of Content Marketing
It's time for content marketers to grow into the strategic marketers they are destined to become, helping their brands find purpose and communicate it effectively through integrated conversations.
The Emerging Auto Subscription Opportunity
The public already lives in a subscription-based world. Taking the model to the automotive world simply caters to how today’s consumers view, use and buy cars.
The 5 Guiding Principles to a Great Customer Relationship
Relationships. We’ve all had them. But in order for generate positive, successful relationships, you need to invest plenty of time, care and attention.
How to Enable Your Sales Team While Controlling Costs
The most efficient and effective way to to enable your sales team is with an online portal that keeps your sales reps—both inside and outside—on the same page when ordering. See how.
BBQ Pork and Metallica: Client-Agency Chemistry Can Feature All Kinds of Ingredients
It’s people-to-people connectivity that often seals the deal on an agency-client relationship, the way the right seasoning elevates a recipe. See three ways to connect with your prospective agency.
Harte Hanks Featured August 2018
Welcome to Featured. This month, check out insightful content on fractional attribution, blockchain and what B2B marketers can learn from Delta. Dive in today!
Alibaba's FashionAI Sets the Bar for Retail Experiences
Alibaba, the world’s largest retailer, recently opened FashionAI—a customer-focused, interactive retail store—in Hong Kong. Here's what it looks like and what we can expect to see in the future.
9 Content Marketing World Sessions You Don't Want to Miss
From Jay Acunzo to Jay Baer, Ann Handley to Tina Fey—here are the people I'm looking to hear from and the topics I want to learn about at Content Marketing World 2018.
Four of the Best 2018 Echo Award Submissions
Marketing can be creative and effective when you use great data in innovative ways. See how top brands are getting it right with these 2018 DMA Echo Award submissions.
Leading Insurance Provider Improves Acquisition To Increase Bottom Line
Where Have All the Soundtracks Gone?
The challenge for today’s movie makers is to embrace a sophisticated marketing approach from the start. Here's why soundtracks and music videos play an important part in the movie's success.
How the Right Digital Ecosystem Can Improve Patient Outcomes
Healthcare organizations can, in fact, achieve visibility into patients' realities with an eye on removing barriers and improving outcomes. See how.
Payment Processing Company Breaks into a New Market with Audience-Led Insights
Great Strategy Starts with Solid Customer Insights—See the Process