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Harte Hanks Featured Vol 6 Jan 2018
How to Maintain Quality and Control with a Contact Center Partner
We've already debunked Myth #1 about outsourcing customer service, but let's not stop there. This post examines Myth #2: I'll lose quality and control of my program.
Retail In 2018: Turning Challenges Into Opportunities
To coincide with our attendance at NRF2018 in New York this weekend, we’re excited to share exclusive insights on Retail for the coming year.
Top Fiserv Content of 2017
A summation of recent efforts to make marketing more human in the rapidly evolving world banks and financial institutions are challenged with navigating.
Top 6 Buyer's Journey Pieces of 2017—Read On!
We need to understand our buyers' journeys in order to add value for them every step of the way. A look through our 2017 content showcases a variety of thought leadership on the topic.
5 Myths on Outsourcing Customer Care...And How to Choose a Reliable Contact Center Partner
Some of the most-loved brands across industries outsource customer care with great success. The negative image of customer service is the result of several of myths—which we'll bust in this series.
How to Retain and Grow Retail Customers: Help Them Complete Their Jobs
It’s important to provide a retail experience that caters to customer’s needs throughout the buyer’s journey—to both grow and retain your customer base.
Big Bank Saves Big Money, Optimizes Mail
With the right industry know-how, you can optimize direct mail pieces, reducing costs through efforts like envelope changes, switching up the mail schedule and ensuring optimal postal discounts.
Marketing Analytics 101: What You Need to Know in Graphic Form
All the data and analytics in the world doesn't help your marketing team if you don't know how to apply the right models based on what you're trying to achieve. Use this graphic as a starting point.
Best 5 Marketing Technology Content Pieces of 2017
Have a look back at our wrap up of the top performing martech content from the year and gain some insight into what changes we’ll see in the year to come.
Top-Performing Retail Marketing Content of 2017
Will brick and mortar survive? How can you best achieve an in-the-moment, omnichannel experience? Can anyone beat Amazon? Take a look at our most-read retail marketing content for some answers.
Harte Hanks Featured Vol 5 Dec 2017
This issue contains insights from marketing leaders like Hermann Simon, Sanjay Sarma & Linda Bernardi. Read their thoughts on topics like the evolution of retail, customer loyalty, bank bots and more.
How to 'Unbundle' Print and Logistics Costs to Uncover Big Savings
Ask your print vendor to unbundle the costs of paper, print, and logistics—or even just print and logistics alone. Your sweetheart deal might not be as sweet as it seems.
Regional Bank Cashes in on Contextual, Human Marketing
To attract new customers and improve loyalty, this regional bank needed a strategy that centered on the customer, that integrated all key channels and that leveraged smart personalization.
2018 Predictions from the Brightest Minds in Marketing
We asked the Harte Hanks Marketing Advisory Board for their insights and predictions on what will matter in 2018. Hear from Ken Bernhardt, John Deighton, Kim Whitler, Kay Lemon and Scott Neslin.
Global Semiconductor Manufacturer Saves Big with Print-on-Demand
The challenge for this manufacturer was to cost-effectively produce the company’s technical documentation and distribute it to representatives and customers around the world. Enter Print-on-Demand.
Hey, Marketers: I am a Person, Not a Persona
One of the most misused marketing tools is the persona—the archetype of a particular kind of customer. Here's why we need to think differently about personas.
Tech Company Goes on Tour: How to Ace Events with Expert Fulfillment
Amidst skyrocketing growth, this technology company needed the ability to focus on their core business—not ordering, managing and shipping trade show materials. Enter expert fulfillment services.
CMOs: How to Get Your Budget Back
According to Gartner's recent CMO Spend Survey, CMOs are being asked to tighten their belts for the first time in the past several years. Here's what to do about it.
Getting the Buyer's Journey Right