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New Target Stores Focus on Customer Needs, Improve Experience
It’s immediately apparent that Target is focused on exactly the right things with its “next-generation” stores: customers and their needs. Here's what they look like.
Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech
The average heavy smartphone user checks their phone 150 times/day. Their need to continuously experience micro-euphoric moments is creating new expectations in the way businesses interact with them.
Harte Hanks Featured Vol 4 Nov 2017
Assessing Direct Mail through the Omnichannel Lens
3 Ways Your Bank Needs to be Personalizing Its Marketing
Customers are looking for a more personalized banking experience. Providing that experience will increase your ability to retain your current, profitable customers. Here are three places to start.
Healthcare Thriller Starring an Unlikely Hero: Fulfillment!
A healthcare client had a defective product in the marketplace that could impact users’ health. They needed our assistance in communicating the issue—and time was of the essence.
A New Marketing Era: Focus on Jobs and Outcomes
Customers often have a hard time describing what they really need. So when companies let customers drive innovation, there is a good chance the resulting innovation will fail. Tony Ulwick explains.
The Path to Virtual Advisors Begins with Getting to Know Your Customers
Consumers are demanding a more personalized, on-demand banking experience. But many But many banks don’t have the resources to build a personalized, automated system. So what can be done today?
How Retail Can Thrive in Kotler’s 4th Industrial Revolution
Philip Kotler explains that there are several efforts retail brands can make to improve the likelihood of their brick and mortar success. Here's how to implement Kotler's suggestions.
How to Personalize your Printing and Buy a New BMW
There's a print solution that saves money, time, reduces waste and allows for personalization. Are you taking advantage of print-on-demand?
How We Use Live Chat for More Human Marketing
We were inspired to pursue live chat because we want to engage our clients and prospective clients through personal, human interactions. Here's what that looks like so far.
Exploring Data-Rich Opportunities Within Branded Realities
Precisely how much potential do branded realities wield in terms of adding new and vital engagement experiences to the buyer's journey? Creative Director Alan Kittle provides his thoughts by channel.
Meet Erica, Bank of America's Promising New Bot
Financial services need to think about how to transform their business via technological innovations, like chatbots, that will improve customer experience and drive revenue.
The Role of Jobs-to-be-Done in the Bank Branch Customer Experience
To keep physical locations relevant, banks need to look at delivering value through their branch experiences—based on customers' jobs to be done.
Are We Pushing Content...or Facilitating Conversation?
The digital interface is laced with temptations to forget we are dealing with human beings. Content IS our digital conversation, and we must follow digital clues to provide the right content.
Technology Company Optimizes Onboarding for 10K Customers/Day with Customer Engagement Hub
By implementing the Customer Engagement Hub, this technology company sought to connect data and systems to deliver successful onboarding at scale.
Bank of America Becomes “Powerfully Personal” with Dedicated Direct and Email Marketing Partner
With one dedicated agency focused on its client communications in digital and direct programs, Bank of America has been able to deliver consistent improvements in campaign results.
How to Make Mail Part of Your One-to-Moment Marketing
There’s still an important place—and perhaps a great opportunity—for mail in a more contextual, more timely and more human approach to marketing. Here's the why and how.
Analytics for Direct Mail
The Ancient Art of Storytelling—in Modern B2B Marketing