Creative for Direct Mail
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Big Bank Saves Big Money, Optimizes Mail
With the right industry know-how, you can optimize direct mail pieces, reducing costs through efforts like envelope changes, switching up the mail schedule and ensuring optimal postal discounts.
How to 'Unbundle' Print and Logistics Costs to Uncover Big Savings
Ask your print vendor to unbundle the costs of paper, print, and logistics—or even just print and logistics alone. Your sweetheart deal might not be as sweet as it seems.
Global Semiconductor Manufacturer Saves Big with Print-on-Demand
The challenge for this manufacturer was to cost-effectively produce the company’s technical documentation and distribute it to representatives and customers around the world. Enter Print-on-Demand.
Tech Company Goes on Tour: How to Ace Events with Expert Fulfillment
Amidst skyrocketing growth, this technology company needed the ability to focus on their core business—not ordering, managing and shipping trade show materials. Enter expert fulfillment services.
Assessing Direct Mail through the Omnichannel Lens
Healthcare Thriller Starring an Unlikely Hero: Fulfillment!
A healthcare client had a defective product in the marketplace that could impact users’ health. They needed our assistance in communicating the issue—and time was of the essence.
How to Personalize your Printing and Buy a New BMW
There's a print solution that saves money, time, reduces waste and allows for personalization. Are you taking advantage of print-on-demand?
Bank of America Becomes “Powerfully Personal” with Dedicated Direct and Email Marketing Partner
With one dedicated agency focused on its client communications in digital and direct programs, Bank of America has been able to deliver consistent improvements in campaign results.
How to Make Mail Part of Your One-to-Moment Marketing
There’s still an important place—and perhaps a great opportunity—for mail in a more contextual, more timely and more human approach to marketing. Here's the why and how.
Data Hygiene for Direct Mail
Bad data costs you money and limits the success of your direct mail campaigns. Check out common pitfalls and how to fix them to save money and optimize mail performance.
Analytics for Direct Mail
Optimizing Direct Mail Production
Campaign Planning for Direct Mail: Introduction
Campaign Planning for Direct Mail: Content Planning
Campaign Planning for Direct Mail: Channel Planning
Campaign Planning for Direct Mail: Cadence Planning
Campaign Planning for Direct Mail: Messaging Strategy
International Oil and Gas Co. Benefits from End-to-End Fulfillment Solution
Online Retailer Attracts New Clients with Direct Mail
This luxury retail consignment company rolled out new, integrated direct mail programs to complement the company’s digital marketing operations—reaching tens of thousands more customers monthly.
Fulfillment: Consumer Brand Speeds Up Delivery, Saves Money, Satisfies Customers