Bad data costs you money and limits the success of your direct mail campaigns. Check out common pitfalls and how to fix them to save money and optimize mail performance.
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HHQ Vol 2 Winter 2018
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Assessing Direct Mail through the Omnichannel Lens
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Bank of America Becomes “Powerfully Personal” with Dedicated Direct and Email Marketing Partner
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How to Make Mail Part of Your One-to-Moment Marketing
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Analytics for Direct Mail
Creative for Direct Mail
Optimizing Direct Mail Production
Campaign Planning for Direct Mail: Introduction
Campaign Planning for Direct Mail: Content Planning
Campaign Planning for Direct Mail: Channel Planning
Campaign Planning for Direct Mail: Cadence Planning