Pillar 1: Market Segmentation

  • 4 Ways to Master Finding Households that are Ripe for Deposit Growth

    4 Ways to Master Finding Households that are Ripe for Deposit Growth

    A sound way to increase deposits is by strengthening relationships with existing customers. Check out four steps for growing deposits with a small but influential segment—affluent households.

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  • How to Match Customer Investment Strategies with Products

    How to Match Customer Investment Strategies with Products

    The environment has never been riper for financial advisors who know how to engage and encourage consumers (rather than scare them into saving) and to offer them solutions to build their investment.

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  • How to Use Segmentation to Provide More Value to Insurance Buyers

    How to Use Segmentation to Provide More Value to Insurance Buyers

    The details of each buyer's journey varies by customer. Segmentation helps tease out the fine differences and how an insurance provider can cater to them.

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  • Harte Hanks Featured Vol 8 Mar 2018

    Harte Hanks Featured Vol 8 Mar 2018

    Each of the pieces in this month's issue of Harte Hanks Featured provides different insights on market segmentation—starting with Tony Ulwick’s new piece on milkshake marketing.

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  • How to Find and Reach Your Best Opportunities with Market Segmentation

    How to Find and Reach Your Best Opportunities with Market Segmentation

    The Harte Hanks Market Segmentation Framework utilizes internal and external data to pinpoint where your target audience is and how to reach them. See how it's done in this ebook.

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  • No More Assumptions—How to Understand What Your Customers Really Want

    No More Assumptions—How to Understand What Your Customers Really Want

    Today's marketing buzzword are “persona-based segments” and “journey maps,” which put customers into boxes based on assumptions. Remove the guessing game with Outcome-Driven Innovation.

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  • Market Segmentation: Find Your Sweet Spots0:44

    Market Segmentation: Find Your Sweet Spots

    Success isn't about how loud you shout or how far you push your message out. Work out your best opportunities for success and engage with those most likely to say "yes, yes, yes!"

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  • How to Refine Your Growth Strategy with a 5 Pillars Analysis

    How to Refine Your Growth Strategy with a 5 Pillars Analysis

    Check out this ebook to see how a 5 Pillars Audit helps marketers to develop a rock-solid strategy that will impress their executives and customers alike.

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  • Evolving from Traditional Segmentation to Segments of One

    Evolving from Traditional Segmentation to Segments of One

    It’s not a question of if but when will we be able to create and serve segments of one with our communications—achieving more human marketing. Here's how Harte Hanks is working toward that end.

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  • New Target Stores Focus on Customer Needs, Improve Experience

    New Target Stores Focus on Customer Needs, Improve Experience

    It’s immediately apparent that Target is focused on exactly the right things with its “next-generation” stores: customers and their needs. Here's what they look like.

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  • The Path to Virtual Advisors Begins with Getting to Know Your Customers

    The Path to Virtual Advisors Begins with Getting to Know Your Customers

    Consumers are demanding a more personalized, on-demand banking experience. But many But many banks don’t have the resources to build a personalized, automated system. So what can be done today?

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  • How Retail Can Thrive in Kotler’s 4th Industrial Revolution

    How Retail Can Thrive in Kotler’s 4th Industrial Revolution

    Philip Kotler explains that there are several efforts retail brands can make to improve the likelihood of their brick and mortar success. Here's how to implement Kotler's suggestions.

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  • How to Personalize your Printing and Buy a New BMW

    How to Personalize your Printing and Buy a New BMW

    There's a print solution that saves money, time, reduces waste and allows for personalization. Are you taking advantage of print-on-demand?

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  • Toys R Us Failure is from Customer Experience—Not Amazon

    Toys R Us Failure is from Customer Experience—Not Amazon

    While many attribute Toys R Us' bankruptcy to the continued decline of brick and mortar retail, this failure is not a matter of online vs. offline. It's a matter or failing to understand the customer.

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  • HHQ Vol 1 Fall 2017

    HHQ Vol 1 Fall 2017

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  • How Successful Brands Can Prepare for Disruption

    How Successful Brands Can Prepare for Disruption

    What can large, successful companies do to avoid being disintermediated or "cut out" as middlemen? The Harte Hanks Marketing Advisory Board discusses how companies can preemptively act.

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  • The 5 Pillars of Best-in-Class Marketing2:28

    The 5 Pillars of Best-in-Class Marketing

    Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the sho

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  • Sony Makes Marketing Human, Achieves Superior Results

    Sony Makes Marketing Human, Achieves Superior Results

    This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of core products. They needed an agency partner to help navigate a changing business landscape.

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  • The Yin and Yang of Segmentation

    The Yin and Yang of Segmentation

    As applied by strategic marketers, segmentation is characterized by Yin and Yang thought processes that, used together, create strategic marketing.

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  • The Seven Secrets of Strategic Segmentation

    The Seven Secrets of Strategic Segmentation

    Markets use segmentation to address a range of problems—short term and long; tactical and strategic. Here are the seven secrets of strategically creating, using and updating market segments.

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