Success isn't about how loud you shout or how far you push your message out. Work out your best opportunities for success and engage with those most likely to say "yes, yes, yes!"
Other content in this Stream
How to Refine Your Growth Strategy with a 5 Pillars Audit
The 5 Pillars of Best-in-Class Marketing help marketers to focus on the capabilities that have the most impact on success. This ebook outlines each Pillar and how we assess your brand against them.
Evolving from Traditional Segmentation to Segments of One
It’s not a question of if but when will we be able to create and serve segments of one with our communications—achieving more human marketing. Here's how Harte Hanks is working toward that end.
New Target Stores Focus on Customer Needs, Improve Experience
It’s immediately apparent that Target is focused on exactly the right things with its “next-generation” stores: customers and their needs. Here's what they look like.
The Path to Virtual Advisors Begins with Getting to Know Your Customers
Consumers are demanding a more personalized, on-demand banking experience. But many But many banks don’t have the resources to build a personalized, automated system. So what can be done today?
How Retail Can Thrive in Kotler’s 4th Industrial Revolution
Philip Kotler explains that there are several efforts retail brands can make to improve the likelihood of their brick and mortar success. Here's how to implement Kotler's suggestions.
How to Personalize your Printing and Buy a New BMW
There's a print solution that saves money, time, reduces waste and allows for personalization. Are you taking advantage of print-on-demand?
Toys R Us Failure is from Customer Experience—Not Amazon
While many attribute Toys R Us' bankruptcy to the continued decline of brick and mortar retail, this failure is not a matter of online vs. offline. It's a matter or failing to understand the customer.
HHQ Vol 1 Fall 2017
How Successful Brands Can Prepare for Disruption
What can large, successful companies do to avoid being disintermediated or "cut out" as middlemen? The Harte Hanks Marketing Advisory Board discusses how companies can preemptively act.
The 5 Pillars of Best-in-Class Marketing
Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the sho
Sony Makes Marketing Human, Achieves Superior Results
This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of core products. They needed an agency partner to help navigate a changing business landscape.
The Yin and Yang of Segmentation
As applied by strategic marketers, segmentation is characterized by Yin and Yang thought processes that, used together, create strategic marketing.
The Seven Secrets of Strategic Segmentation
Markets use segmentation to address a range of problems—short term and long; tactical and strategic. Here are the seven secrets of strategically creating, using and updating market segments.
It's Time for Banks to Stop Targeting "Millennials"
If you're trying to target the "millennial" persona, you're making a mistake. Instead, banks should be defining their segment audiences based on needs, or Jobs-to-be-Done.
The World is NOT Your Oyster: How to do Market Segmentation
There are only a few products in the world that are designed to meet everyone’s needs equally. For the most part, if you think the whole market is your opportunity, you’re wrong. You may have a...
The Magic Question: What’s as Important as Baseball?
First, a case study from Dr. Karl Hellman (Co-founder, Resultrek) and then an analysis by Frank Grillo (CMO, Harte Hanks). Case study from Dr. Karl Hellman In our 3-second attention span world,...
A Powerful, Reliable Way to Cut Through the Marcom Clutter