MarTech

  • A Helpful Chatbot is "Best Friend" to Our Website Visitors

    A Helpful Chatbot is "Best Friend" to Our Website Visitors

    Chatbots are the future. See how we're integrating a chatbot—personalized after our office dog, Rocky—into our human marketing strategy.

    Read Article
  • Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel Experience

    Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel Experience

    This pharmaceutical brand sought to provide a personalized, human-based approach to support that could scale to a global level in order to improve patients’ personal outcomes and lives.

    Read More
  • Three Brands See Success with Marketing Automation Services

    Three Brands See Success with Marketing Automation Services

    The following are three examples of how we were able to help clients improve their marketing automation processes, streamline campaign development, increase speed to market and more.

    Read More
  • Best 5 Marketing Technology Content Pieces of 2017

    Best 5 Marketing Technology Content Pieces of 2017

    Have a look back at our wrap up of the top performing martech content from the year and gain some insight into what changes we’ll see in the year to come.

    Read Article
  • Harte Hanks Featured Vol 5 Dec 2017

    Harte Hanks Featured Vol 5 Dec 2017

    This issue contains insights from marketing leaders like Hermann Simon, Sanjay Sarma & Linda Bernardi. Read their thoughts on topics like the evolution of retail, customer loyalty, bank bots and more.

    Read More
  • CMOs: How to Get Your Budget Back

    CMOs: How to Get Your Budget Back

    According to Gartner's recent CMO Spend Survey, CMOs are being asked to tighten their belts for the first time in the past several years. Here's what to do about it.

    Read Article
  • Meet Erica, Bank of America's Promising New Bot

    Meet Erica, Bank of America's Promising New Bot

    Financial services need to think about how to transform their business via technological innovations, like chatbots, that will improve customer experience and drive revenue.

    Read Article
  • Exploring Data-Rich Opportunities Within Branded Realities

    Exploring Data-Rich Opportunities Within Branded Realities

    Precisely how much potential do branded realities wield in terms of adding new and vital engagement experiences to the buyer's journey? Creative Director Alan Kittle provides his thoughts by channel.

    Read Article
  • Technology Company Optimizes Onboarding for 10K Customers/Day with Customer Engagement Hub

    Technology Company Optimizes Onboarding for 10K Customers/Day with Customer Engagement Hub

    By implementing the Customer Engagement Hub, this technology company sought to connect data and systems to deliver successful onboarding at scale.

    Read More
  • HHQ Vol 1 Fall 2017

    HHQ Vol 1 Fall 2017

    Read More
  • Semiconductor Manufacturer Triples Online Sales with New eCommerce Site

    Semiconductor Manufacturer Triples Online Sales with New eCommerce Site

    This technology manufacturer's enhanced ecommerce site delivered immediate results—thanks to an efficient and friendly start-to-finish customer experience.

    Read More
  • The 5 Pillars of Best-in-Class Marketing2:28

    The 5 Pillars of Best-in-Class Marketing

    Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the sho

    Watch Video
  • How to Get Started with Machine Learning and Artificial Intelligence

    How to Get Started with Machine Learning and Artificial Intelligence

    To compete in a digital world, companies must focus on creating personalized experiences throughout the customer journey—machine learning and AI can help. Here's how to get started.

    Read Article
  • Office Equipment Leader Centralizes Global Marketing with Signal Hub

    Office Equipment Leader Centralizes Global Marketing with Signal Hub

    See how this global office supplier centralized its marketing with a cloud-hosted big data platform. Goals include improving the value proposition, product design, customer cross-sell and more.

    Read More
  • CMOs, It’s Time for Some Reflection: Response to Gartner Survey

    CMOs, It’s Time for Some Reflection: Response to Gartner Survey

    A recent Gartner Survey reveals that CMOs are facing a number of challenges in regards to relationships with finance and IT, marketing technology, and business strategy. Here's how to overcome them.

    Read Article
  • Interpret B2B Buyer Signals with Artificial Intelligence

    Interpret B2B Buyer Signals with Artificial Intelligence

    How do we put AI into action and create a two-sided, thoughtful conversation that adds value for the buyer? We need a strategy in place and the proper technology to implement it.

    Read Article
  • Harte Hanks Featured Vol 2 Sept 2017

    Harte Hanks Featured Vol 2 Sept 2017

    This month’s digest contains insights from marketing leaders Korey Thurber, Philip Kotler and Cheryl Strauss Einhorn. Hear their thoughts on marketing strategy, machine learning and more.

    Read More
  • Chatbots: A New Opportunity in Financial Services

    Chatbots: A New Opportunity in Financial Services

    While you are trying to provide access to your customers in all available channels—mobile, web, brick and mortar, etc.—your customers are demanding access on their terms. Enter chatbots.

    Read Article
  • Tailoring Conversations with Artificial Intelligence1:15

    Tailoring Conversations with Artificial Intelligence

    www.hartehanks.com/human As humans, we have an infinite capacity to adjust our conversations in real time based on others' turns in the conversation. Digital marketing needs to act this way, too, and

    Watch Video
  • Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    We’re on a bold new mission to be human in our marketing. We’re figuring out how to operationalize this mission into processes—and then program technology to help us scale the operations.

    Read Article
  • loading
    Loading More...