MarTech

  • 3 Ways to Improve B2B Lead Gen with Personalization

    3 Ways to Improve B2B Lead Gen with Personalization

    Personalization is no longer about adding a name to an email; it’s about leveraging insights from customers’ behavioral patterns and understanding the triggers that drive them to purchase. See how.

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  • How B2B Marketers Should Use Artificial Intelligence1:14

    How B2B Marketers Should Use Artificial Intelligence

    Harte Hanks Director of Strategy DeShelia Spann explains how B2B marketers can use AI to move from broad-based messaging to a one-to-one approach.

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  • The Future of CRM

    The Future of CRM

    View or download this ebook to see how you can incorporate real-time, dynamic marketing into your go-to-market approach to engage customers throughout their individual journeys.

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  • How Customer Data Integration Drives Sales Growth

    How Customer Data Integration Drives Sales Growth

    Our approach to CDI is a critical step toward ensuring your martech stack can perform optimally—and you have the insights and ability to converse contextually with customers. See how it wo

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  • Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations

    Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations

    ML occurs when computers take large sets of data and learn from them by tracking patterns, recognizing trends and making predictions. Check out these examples of machine learning in marketing.

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  • Marketers, Are You GDPR Ready?

    Marketers, Are You GDPR Ready?

    The GDPR legislation is actually a good thing for marketers. While it will initially require more of us, we will ultimately benefit from uniform data protection laws, as will consumers.

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  • Meeting Visitors “Face-to-Face” Thanks to Automation

    Meeting Visitors “Face-to-Face” Thanks to Automation

    We’re bringing technological automation to our Boutique, while still offering a human conversation to website visitors.

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  • Tech Company Mines Unstructured Data to Drive New Business

    Tech Company Mines Unstructured Data to Drive New Business

    A major technology company was interested in recognizing and capturing business change indicators related to their offerings. However, they lacked the tools to mine and extract the data from the web.

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  • Better Data Hygiene Saves Money, Drives Sample Program Performance

    Better Data Hygiene Saves Money, Drives Sample Program Performance

    This consumer packaged goods brand in the skincare industry was losing money and opportunities because of incorrect or bad mailing addresses stored in their data files.

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  • The Essential Elements of Data and MarTech Success

    The Essential Elements of Data and MarTech Success

    Customers do not sort themselves into neat categories or purchase in quarterly planning cycles. See how the right data and martech ecosystem can enable in-the-moment marketing for every individual.

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  • Agile Marketing—Evolved. See How We're Doing It Now.

    Agile Marketing—Evolved. See How We're Doing It Now.

    At our latest Harte Hanks Marketing Advisory Board Meeting, Marketing Manager Marla Schilling took some time to explain our progress toward more agile, human marketing.

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  • Ken Bernhardt on the Value of the Harte Hanks-Wipro Partnership1:05

    Ken Bernhardt on the Value of the Harte Hanks-Wipro Partnership

    Ken Bernhardt, Regents Professor of Marketing Emeritus, Georgia State University and Chair of the Harte Hanks Marketing Advisory Board, explains the value customers can expect from the Harte Hanks-Wip

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  • A Helpful Chatbot is "Best Friend" to Our Website Visitors

    A Helpful Chatbot is "Best Friend" to Our Website Visitors

    Chatbots are the future. See how we're integrating a chatbot—personalized after our office dog, Rocky—into our human marketing strategy.

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  • Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel Experience

    Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel Experience

    This pharmaceutical brand sought to provide a personalized, human-based approach to support that could scale to a global level in order to improve patients’ personal outcomes and lives.

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  • Three Brands See Success with Marketing Automation Services

    Three Brands See Success with Marketing Automation Services

    Check out three examples of how we were able to help these B2B clients improve their marketing automation processes, streamline campaign development, increase speed to market, and more.

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  • Best 5 Marketing Technology Content Pieces of 2017

    Best 5 Marketing Technology Content Pieces of 2017

    Have a look back at our wrap up of the top performing martech content from the year and gain some insight into what changes we’ll see in the year to come.

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  • Harte Hanks Featured Vol 5 Dec 2017

    Harte Hanks Featured Vol 5 Dec 2017

    This issue contains insights from marketing leaders like Hermann Simon, Sanjay Sarma & Linda Bernardi. Read their thoughts on topics like the evolution of retail, customer loyalty, bank bots and more.

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  • CMOs: How to Get Your Budget Back

    CMOs: How to Get Your Budget Back

    According to Gartner's recent CMO Spend Survey, CMOs are being asked to tighten their belts for the first time in the past several years. Here's what to do about it.

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  • Meet Erica, Bank of America's Promising New Bot

    Meet Erica, Bank of America's Promising New Bot

    Financial services need to think about how to transform their business via technological innovations, like chatbots, that will improve customer experience and drive revenue.

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  • Exploring Data-Rich Opportunities Within Branded Realities

    Exploring Data-Rich Opportunities Within Branded Realities

    Precisely how much potential do branded realities wield in terms of adding new and vital engagement experiences to the buyer's journey? Creative Director Alan Kittle provides his thoughts by channel.

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