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MarTech

  • Harte Hanks Featured Vol 1 Aug 2017

    Harte Hanks Featured Vol 1 Aug 2017

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  • Chatbots Are All the Rage—Here's How to Train Them

    Chatbots Are All the Rage—Here's How to Train Them

    Anubhav Mishra, Head of Connected Customer Experience for Americas at Wipro Ltd., builds and trains chatbots. Here, he provides an overview on how to train them.

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  • Machine Learning: Separating the Hype from Reality

    Machine Learning: Separating the Hype from Reality

    Machine learning is a form of AI that solves problems by using the massive processing power of computers to find patterns—and many companies are already using it to their advantage today. Here's how.

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  • Sony Makes Marketing Human, Achieves Superior Results

    Sony Makes Marketing Human, Achieves Superior Results

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  • What Is Machine Learning—And How to Use it to Supercharge Your Marketing

    What Is Machine Learning—And How to Use it to Supercharge Your Marketing

    How do marketers make sense of the plethora of data at their fingertips? This is where Artificial Intelligence and “machine learning” swoop in to save the day.

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  • How to Personalize Your B2B Marketing with Artificial Intelligence

    How to Personalize Your B2B Marketing with Artificial Intelligence

    What to do with data – how to transform it, disseminate it, render it usable – is the topic du jour for B2B marketers, and this is where artificial intelligence, or AI, enters the conversation.

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  • Customer Journey Orchestration: The Evolution of Marketing Automation

    Customer Journey Orchestration: The Evolution of Marketing Automation

    The answer to automating your marketing while maintaining context—and a human touch—is customer journey orchestration.

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  • The MarTech Maturity Model

    The MarTech Maturity Model

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  • Customer Engagement Hub: Technology Company Reduces Cart Abandonment by 30%

    Customer Engagement Hub: Technology Company Reduces Cart Abandonment by 30%

    With the Customer Engagement Hub, this company is able to orchestrate the correct response to an abandoned cart depending on factors like abandoned subscription tier, account status and lead score.

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  • Super Personalized Human Marketing—At Scale0:16

    Super Personalized Human Marketing—At Scale

    www.hartehanks.com/human Customer engagement just got bigger and better. Harte Hanks and Wipro have partnered to bring you super personalized human marketing at scale.

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  • The 2 Main Ways to Use Machine Learning in Your Marketing

    The 2 Main Ways to Use Machine Learning in Your Marketing

    Machine learning is a great way to automate marketing activities to make them less time consuming and to provide better experiences for your customers. See how.

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  • The Difference Between Integration and Orchestration is Customer Context

    The Difference Between Integration and Orchestration is Customer Context

    To keep up with shifting consumer expectations and deliver a context-driven customer experience, you need the ability to do these four key things.

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  • Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer

    Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer

    This luxury auto brand is on its way toward CRM 3.0 and building lasting relationships with their customers through more human marketing.

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  • How to Build a Humanistic Marketing Ecosystem

    How to Build a Humanistic Marketing Ecosystem

    In my last post, Rise of the (Marketing) Machines: How to Tame Them, I discussed the challenge marketing leaders face in bridging the gap between the journey experience their audience expects and...

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  • The Rise of the (Marketing) Machines—How to Tame Them

    The Rise of the (Marketing) Machines—How to Tame Them

    It’s no secret that technology has changed the game when it comes to marketing. We all know the customer is now in charge of the journey. Add to this an explosion in engagement channels and...

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  • CRM 3.0 Using Technology to Bring Human Interaction Back to Marketing

    CRM 3.0 Using Technology to Bring Human Interaction Back to Marketing

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  • Signals: Identify and Get to Know Your Customers Better

    Signals: Identify and Get to Know Your Customers Better

      A lot of our conversations lately have been focused on providing the right content to the right person at the right spot in the buyer’s journey—marketing in the moment. This is not a simple...

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  • How to be More Human in Your Marketing with Signals

    How to be More Human in Your Marketing with Signals

    Jay Baer, Marketer, Author, Speaker and President of Convince and Convert, is known for saying: “Make your marketing so useful people would pay for it.” In other words, every interaction our...

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  • CMOs: This is the Year to Focus on Artificial Intelligence

    CMOs: This is the Year to Focus on Artificial Intelligence

    We all know by now that consumers are in the driver’s seat when it comes to marketing and the customer experience in 2017. To meet their ever-increasing expectations, we’ll need to get to know...

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  • Experiencing the experiential

    Experiencing the experiential

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