MarTech

  • How to Use AI for More Meaningful Marketing: 4 Steps

    How to Use AI for More Meaningful Marketing: 4 Steps

    Advancements in artificial intelligence can be turned into opportunities if marketers have clear ways to harness the technology to address customer needs. Check out four practical steps to this end.

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  • Omnichannel Marketing: 10 Steps to Setting Your Investment Up for Success

    Omnichannel Marketing: 10 Steps to Setting Your Investment Up for Success

    Omnichannel marketing is no longer a competitive edge, but rather a business practice mandatory for survival. Here are some basics to get you set up for success.

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  • Global DataView: Solution Overview

    Global DataView: Solution Overview

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  • Harte Hanks Featured Vol 1 Aug 2017

    Harte Hanks Featured Vol 1 Aug 2017

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  • CRM 3.0: From Raw Data to Marketing Signals

    CRM 3.0: From Raw Data to Marketing Signals

    Marketing signals help marketers conduct highly personalized conversations in the moment. They allow you to sense customer activity and, with the help of signals, select the next best thing to “say.”

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  • Interview with Xerox’s Brian Carrier: Driving Engagement with a Global DataMart

    Interview with Xerox’s Brian Carrier: Driving Engagement with a Global DataMart

    Brian Carrier is the Vice President of Global Demand Generation, Data Insights and Marketing Technology at Xerox. We interviewed him about his key marketing challenges and how he's solving for them.

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  • 5 Dos and Don'ts on How to Use Consumer Data in Social

    5 Dos and Don'ts on How to Use Consumer Data in Social

    How can you ensure that—as users’ distrust of social platforms grows—your brand’s reputation isn’t being dragged down as well? Here's a list of dos and don'ts for consumer data use on social media.

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  • Digital Transformation: A Framework for Auditing Where You Stand Today

    Digital Transformation: A Framework for Auditing Where You Stand Today

    The stakes are high, with internal and external pressures to transform quickly and meet customer demands. Here's how to get started with digital transformation.

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  • Pioneering Automation in The Boutique with Signal Hub

    Pioneering Automation in The Boutique with Signal Hub

    An automated process will allow us to have more time to focus on personalized outreach efforts based on the digital customer signals we uncover.

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  • HHQ Vol. 3 Spring 2018

    HHQ Vol. 3 Spring 2018

    Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.

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  • Bringing the Human Back to Marketing through Digital Transformation

    Bringing the Human Back to Marketing through Digital Transformation

    CEO Karen Puckett will be joining executives from Microsoft, Uber, Discover & Nokia in a WINNOVATE 2018 panel discussion on Transformation in the Digital Age. We captured some of her insights here.

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  • Interact in Ways that Feel Refreshingly Human0:56

    Interact in Ways that Feel Refreshingly Human

    Understand your customers' digital buyer signals to say the right things, in the right moments, beautifully on cue. See how with the right Data & MarTech Ecosystem at hartehanks.com/datamartech.

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  • 3 Ways to Improve B2B Lead Gen with Personalization

    3 Ways to Improve B2B Lead Gen with Personalization

    Personalization is no longer about adding a name to an email; it’s about leveraging insights from customers’ behavioral patterns and understanding the triggers that drive them to purchase. See how.

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  • How B2B Marketers Should Use Artificial Intelligence1:14

    How B2B Marketers Should Use Artificial Intelligence

    Harte Hanks Director of Strategy DeShelia Spann explains how B2B marketers can use AI to move from broad-based messaging to a one-to-one approach.

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  • The Future of CRM

    The Future of CRM

    View or download this ebook to see how you can incorporate real-time, dynamic marketing into your go-to-market approach to engage customers throughout their individual journeys.

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  • How Customer Data Integration Drives Sales Growth

    How Customer Data Integration Drives Sales Growth

    Our approach to CDI is a critical step toward ensuring your martech stack can perform optimally—and you have the insights and ability to converse contextually with customers. See how it wo

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  • Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations

    Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations

    ML occurs when computers take large sets of data and learn from them by tracking patterns, recognizing trends and making predictions. Check out these examples of machine learning in marketing.

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  • Marketers, Are You GDPR Ready?

    Marketers, Are You GDPR Ready?

    The GDPR legislation is actually a good thing for marketers. While it will initially require more of us, we will ultimately benefit from uniform data protection laws, as will consumers.

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  • Meeting Visitors “Face-to-Face” Thanks to Automation

    Meeting Visitors “Face-to-Face” Thanks to Automation

    We’re bringing technological automation to our Boutique, while still offering a human conversation to website visitors.

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  • Tech Company Mines Unstructured Data to Drive New Business

    Tech Company Mines Unstructured Data to Drive New Business

    A major technology company was interested in recognizing and capturing business change indicators related to their offerings. However, they lacked the tools to mine and extract the data from the web.

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