MarTech

  • Forget about Cryptocurrency—The Opportunity is Blockchain1:30

    Forget about Cryptocurrency—The Opportunity is Blockchain

    JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains how blockchain technology can provide value to your financial services customers.

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  • CRM 3.0 and the New Era in Pipeline Marketing

    CRM 3.0 and the New Era in Pipeline Marketing

    The first step is to make the leap from driving lead volume to maximizing pipeline quality and quantity. Then the challenge is to harness technology to simulate live conversation in CRM 3.0.

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  • Harte Hanks Featured July 2018

    Harte Hanks Featured July 2018

    Welcome to another issue of Featured, in which we highlight recent content that readers like you have loved. Check out articles about the "Solo" movie, GE's approach to outcome selling and more.

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  • 10 Benefits of Outsourcing Your Marketing Database

    10 Benefits of Outsourcing Your Marketing Database

    The specific benefits you may gain from outsourcing your database marketing solution depend on your situation and goals. This list of 10 benefits is a solid guide toward making that decision.

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  • How Marketing Can Help Put Outcome Selling to Work

    How Marketing Can Help Put Outcome Selling to Work

    Marketing can support outcome-based selling by developing an understanding of customer needs and supporting a consultative approach that provides industry and market insights.

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  • Pivoting Social Listening into Lead Generation: The B2B Story

    Pivoting Social Listening into Lead Generation: The B2B Story

    The information you gather via social listening provides the ideal insight for driving new, relevant conversations which are likely to result in more sales and better results. This is social selling.

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  • Banking on Bots
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  • What Does Blockchain Mean for the CMO?

    What Does Blockchain Mean for the CMO?

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  • The Technology You Need for Successful ABM: 6 Recommendations

    The Technology You Need for Successful ABM: 6 Recommendations

    Whether you are in the early stages of testing and learning ABM or employing it as a primary marketing strategy, these six fields of technology include tools and practices that can help you progress.

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  • What Does the Future of AI Look Like in Marketing?1:01

    What Does the Future of AI Look Like in Marketing?

    Laura Watson, Director of Strategy at Harte Hanks, explains how some day in the (near?) future, machines will be able to use artificial intelligence to read our emotions and act accordingly—allowing m

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  • Which Brands are Getting AI Right?1:14

    Which Brands are Getting AI Right?

    Laura Watson, Director of Strategy at Harte Hanks, explains that the brands getting AI right are those that are using it to serve the customer. Listen in for a prime example. Learn more about AI from

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  • How Brands Deliver Empathy and Value Through Listening: A 3-Step Solution

    How Brands Deliver Empathy and Value Through Listening: A 3-Step Solution

    Just one-third of all marketers listed “improved customer understanding” as a top area of investment, according to Bain Capital. But we must understand the customer for effective personalization.

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  • How to Use AI for More Meaningful Marketing: 4 Steps

    How to Use AI for More Meaningful Marketing: 4 Steps

    Advancements in artificial intelligence can be turned into opportunities if marketers have clear ways to harness the technology to address customer needs. Check out four practical steps to this end.

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  • Omnichannel Marketing: 10 Steps to Setting Your Investment Up for Success

    Omnichannel Marketing: 10 Steps to Setting Your Investment Up for Success

    Omnichannel marketing is no longer a competitive edge, but rather a business practice mandatory for survival. Here are some basics to get you set up for success.

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  • Global DataView: Solution Overview

    Global DataView: Solution Overview

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  • Harte Hanks Featured Vol 1 Aug 2017

    Harte Hanks Featured Vol 1 Aug 2017

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  • CRM 3.0: From Raw Data to Marketing Signals

    CRM 3.0: From Raw Data to Marketing Signals

    Marketing signals help marketers conduct highly personalized conversations in the moment. They allow you to sense customer activity and, with the help of signals, select the next best thing to “say.”

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  • Interview with Xerox’s Brian Carrier: Driving Engagement with a Global DataMart

    Interview with Xerox’s Brian Carrier: Driving Engagement with a Global DataMart

    Brian Carrier is the Vice President of Global Demand Generation, Data Insights and Marketing Technology at Xerox. We interviewed him about his key marketing challenges and how he's solving for them.

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  • 5 Dos and Don'ts on How to Use Consumer Data in Social

    5 Dos and Don'ts on How to Use Consumer Data in Social

    How can you ensure that—as users’ distrust of social platforms grows—your brand’s reputation isn’t being dragged down as well? Here's a list of dos and don'ts for consumer data use on social media.

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  • Digital Transformation: A Framework for Auditing Where You Stand Today

    Digital Transformation: A Framework for Auditing Where You Stand Today

    The stakes are high, with internal and external pressures to transform quickly and meet customer demands. Here's how to get started with digital transformation.

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