Better Data Hygiene Saves Money, Drives Sample Program Performance

March 1, 2018

A consumer packaged goods brand in the skincare industry was losing money and opportunities because of incorrect or bad mailing addresses stored in their data files. The lack of database updates and address corrections resulted in excess cost and lost opportunity in the fulfillment of their high-volume sample programs. See how they solved the problem with Global DataView.

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Tech Company Mines Unstructured Data to Drive New Business
Tech Company Mines Unstructured Data to Drive New Business

A major technology company was interested in recognizing and capturing business change indicators related t...

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The Essential Elements of Data and MarTech Success
The Essential Elements of Data and MarTech Success

Customers do not sort themselves into neat categories or purchase in quarterly planning cycles. See how the...

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