Harte Hanks Featured Vol 2 Sept 2017

September 13, 2017

This month’s Featured—a monthly digest of our four most popular marketing articles—contains insights from marketing leaders Korey Thurber, Marla Schilling, Philip Kotler and Cheryl Strauss Einhorn. Hear their thoughts on topics like how machine learning can supercharge marketing, what to do when a good strategy is not enough, and why we need to enter an era of demarketing. 

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Interpret B2B Buyer Signals with Artificial Intelligence
Interpret B2B Buyer Signals with Artificial Intelligence

How do we put AI into action and create a two-sided, thoughtful conversation that adds value for the buyer?...

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Chatbots: A New Opportunity in Financial Services
Chatbots: A New Opportunity in Financial Services

While you are trying to provide access to your customers in all available channels—mobile, web, brick and m...

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