This luxury auto manufacturer had a new vision of a more connected consumer experience that would meet buyers where they are across the customer journey. Initially rolling out across two European markets, they needed a partner to connect all internal silos and champion customer centricity.
Faced with several challenges in achieving this goal, they selected Harte Hanks as their end-to-end partner on this path toward customer-centric marketing.
The Difference Between Integration and Orchestration is Customer Context
To keep up with shifting consumer expectations and deliver a context-driven customer experience, you need t...
How to Build a Humanistic Marketing Ecosystem
In my last post, Rise of the (Marketing) Machines: How to Tame Them, I discussed the challenge marketing le...
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