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How to Succeed Against Robo-Advisors: Serve the Human
Is keeping up with all of these perceived fintech competitors really a good use of resources for more traditional financial services brands? Find out where to focus marketing efforts instead.
Harte Hanks Featured September 2018
Featured is a monthly wrap-up of Harte Hanks top marketing thought leadership.
HHQ Vol 4 Fall 2018
Welcome to the Fall 2018 Edition of Harte Hanks Quarterly. Dive into thought leadership and practical tips on data stewardship, auditing your customer experience, using outcome selling and more.
Harte Hanks Featured August 2018
Welcome to Featured. This month, check out insightful content on fractional attribution, blockchain and what B2B marketers can learn from Delta. Dive in today!
How the Right Digital Ecosystem Can Improve Patient Outcomes
Healthcare organizations can, in fact, achieve visibility into patients' realities with an eye on removing barriers and improving outcomes. See how.
Forget about Cryptocurrency—The Opportunity is Blockchain
JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains how blockchain technology can provide value to your financial services customers.
CRM 3.0 and the New Era in Pipeline Marketing
The first step is to make the leap from driving lead volume to maximizing pipeline quality and quantity. Then the challenge is to harness technology to simulate live conversation in CRM 3.0.
Harte Hanks Featured July 2018
Welcome to another issue of Featured, in which we highlight recent content that readers like you have loved. Check out articles about the "Solo" movie, GE's approach to outcome selling and more.
10 Benefits of Outsourcing Your Marketing Database
The specific benefits you may gain from outsourcing your database marketing solution depend on your situation and goals. This list of 10 benefits is a solid guide toward making that decision.
How Marketing Can Help Put Outcome Selling to Work
Marketing can support outcome-based selling by developing an understanding of customer needs and supporting a consultative approach that provides industry and market insights.
Pivoting Social Listening into Lead Generation: The B2B Story
The information you gather via social listening provides the ideal insight for driving new, relevant conversations which are likely to result in more sales and better results. This is social selling.
Banking on Bots
What Does Blockchain Mean for the CMO?
The Technology You Need for Successful ABM: 6 Recommendations
Whether you are in the early stages of testing and learning ABM or employing it as a primary marketing strategy, these six fields of technology include tools and practices that can help you progress.
What Does the Future of AI Look Like in Marketing?
Laura Watson, Director of Strategy at Harte Hanks, explains how some day in the (near?) future, machines will be able to use artificial intelligence to read our emotions and act accordingly—allowing m
Which Brands are Getting AI Right?
Laura Watson, Director of Strategy at Harte Hanks, explains that the brands getting AI right are those that are using it to serve the customer. Listen in for a prime example. Learn more about AI from
How Brands Deliver Empathy and Value Through Listening: A 3-Step Solution
Just one-third of all marketers listed “improved customer understanding” as a top area of investment, according to Bain Capital. But we must understand the customer for effective personalization.
How to Use AI for More Meaningful Marketing: 4 Steps
Advancements in artificial intelligence can be turned into opportunities if marketers have clear ways to harness the technology to address customer needs. Check out four practical steps to this end.
Omnichannel Marketing: 10 Steps to Setting Your Investment Up for Success
Omnichannel marketing is no longer a competitive edge, but rather a business practice mandatory for survival. Here are some basics to get you set up for success.
Global DataView: Solution Overview