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Customer Engagement Hub: Technology Company Reduces Cart Abandonment by 30%
With the Customer Engagement Hub, this company is able to orchestrate the correct response to an abandoned cart depending on factors like abandoned subscription tier, account status and lead score.
Super Personalized Human Marketing—At Scale
www.hartehanks.com/human Customer engagement just got bigger and better. Harte Hanks and Wipro have partnered to bring you super personalized human marketing at scale.
The 2 Main Ways to Use Machine Learning in Your Marketing
Machine learning is a great way to automate marketing activities to make them less time consuming and to provide better experiences for your customers. See how.
The Difference Between Integration and Orchestration is Customer Context
To keep up with shifting consumer expectations and deliver a context-driven customer experience, you need the ability to do these four key things.
Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer
This luxury auto brand is on its way toward CRM 3.0 and building lasting relationships with their customers through more human marketing.
How to Build a Humanistic Marketing Ecosystem
In my last post, Rise of the (Marketing) Machines: How to Tame Them, I discussed the challenge marketing leaders face in bridging the gap between the journey experience their audience expects and...
The Rise of the (Marketing) Machines—How to Tame Them
It’s no secret that technology has changed the game when it comes to marketing. We all know the customer is now in charge of the journey. Add to this an explosion in engagement channels and...
CRM 3.0 Using Technology to Bring Human Interaction Back to Marketing
Signals: Identify and Get to Know Your Customers Better
A lot of our conversations lately have been focused on providing the right content to the right person at the right spot in the buyer’s journey—marketing in the moment. This is not a simple...
How to be More Human in Your Marketing with Signals
Jay Baer, Marketer, Author, Speaker and President of Convince and Convert, is known for saying: “Make your marketing so useful people would pay for it.” In other words, every interaction our...
CMOs: This is the Year to Focus on Artificial Intelligence
We all know by now that consumers are in the driver’s seat when it comes to marketing and the customer experience in 2017. To meet their ever-increasing expectations, we’ll need to get to know...
Experiencing the experiential
Why take customers to a virtual world? An introduction to VR for B2C marketers
Why take buyers to a virtual world? An Introduction for B2B Marketers