Customer Journey Orchestration: The Evolution of Marketing Automation
The answer to automating your marketing while maintaining context—and a human touch—is customer journey orc...
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How to Use AI for More Meaningful Marketing: 4 Steps
Advancements in artificial intelligence can be turned into opportunities if marketers have clear ways to harness the technology to address customer needs. Check out four practical steps to this end.
Omnichannel Marketing: 10 Steps to Setting Your Investment Up for Success
Omnichannel marketing is no longer a competitive edge, but rather a business practice mandatory for survival. Here are some basics to get you set up for success.
Global DataView: Solution Overview
Harte Hanks Featured Vol 1 Aug 2017
CRM 3.0: From Raw Data to Marketing Signals
Marketing signals help marketers conduct highly personalized conversations in the moment. They allow you to sense customer activity and, with the help of signals, select the next best thing to “say.”
Interview with Xerox’s Brian Carrier: Driving Engagement with a Global DataMart
Brian Carrier is the Vice President of Global Demand Generation, Data Insights and Marketing Technology at Xerox. We interviewed him about his key marketing challenges and how he's solving for them.
5 Dos and Don'ts on How to Use Consumer Data in Social
How can you ensure that—as users’ distrust of social platforms grows—your brand’s reputation isn’t being dragged down as well? Here's a list of dos and don'ts for consumer data use on social media.
Digital Transformation: A Framework for Auditing Where You Stand Today
The stakes are high, with internal and external pressures to transform quickly and meet customer demands. Here's how to get started with digital transformation.
Pioneering Automation in The Boutique with Signal Hub
An automated process will allow us to have more time to focus on personalized outreach efforts based on the digital customer signals we uncover.
HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.
Bringing the Human Back to Marketing through Digital Transformation
CEO Karen Puckett will be joining executives from Microsoft, Uber, Discover & Nokia in a WINNOVATE 2018 panel discussion on Transformation in the Digital Age. We captured some of her insights here.
Interact in Ways that Feel Refreshingly Human
Understand your customers' digital buyer signals to say the right things, in the right moments, beautifully on cue. See how with the right Data & MarTech Ecosystem at hartehanks.com/datamartech.
3 Ways to Improve B2B Lead Gen with Personalization
Personalization is no longer about adding a name to an email; it’s about leveraging insights from customers’ behavioral patterns and understanding the triggers that drive them to purchase. See how.
How B2B Marketers Should Use Artificial Intelligence
Harte Hanks Director of Strategy DeShelia Spann explains how B2B marketers can use AI to move from broad-based messaging to a one-to-one approach.
The Future of CRM
View or download this ebook to see how you can incorporate real-time, dynamic marketing into your go-to-market approach to engage customers throughout their individual journeys.
How Customer Data Integration Drives Sales Growth
Our approach to CDI is a critical step toward ensuring your martech stack can perform optimally—and you have the insights and ability to converse contextually with customers. See how it wo
Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations
ML occurs when computers take large sets of data and learn from them by tracking patterns, recognizing trends and making predictions. Check out these examples of machine learning in marketing.
Marketers, Are You GDPR Ready?
The GDPR legislation is actually a good thing for marketers. While it will initially require more of us, we will ultimately benefit from uniform data protection laws, as will consumers.
Meeting Visitors “Face-to-Face” Thanks to Automation
We’re bringing technological automation to our Boutique, while still offering a human conversation to website visitors.
Tech Company Mines Unstructured Data to Drive New Business