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Tech Company Mines Unstructured Data to Drive New Business
A major technology company was interested in recognizing and capturing business change indicators related to their offerings. However, they lacked the tools to mine and extract the data from the web.
Better Data Hygiene Saves Money, Drives Sample Program Performance
This consumer packaged goods brand in the skincare industry was losing money and opportunities because of incorrect or bad mailing addresses stored in their data files.
The Essential Elements of Data and MarTech Success
Customers do not sort themselves into neat categories or purchase in quarterly planning cycles. See how the right data and martech ecosystem can enable in-the-moment marketing for every individual.
Agile Marketing—Evolved. See How We're Doing It Now.
At our latest Harte Hanks Marketing Advisory Board Meeting, Marketing Manager Marla Schilling took some time to explain our progress toward more agile, human marketing.
Ken Bernhardt on the Value of the Harte Hanks-Wipro Partnership
Ken Bernhardt, Regents Professor of Marketing Emeritus, Georgia State University and Chair of the Harte Hanks Marketing Advisory Board, explains the value customers can expect from the Harte Hanks-Wip
A Helpful Chatbot is "Best Friend" to Our Website Visitors
Chatbots are the future. See how we're integrating a chatbot—personalized after our office dog, Rocky—into our human marketing strategy.
Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel Experience
This pharmaceutical brand sought to provide a personalized, human-based approach to support that could scale to a global level in order to improve patients’ personal outcomes and lives.
Three Brands See Success with Marketing Automation Services
Check out three examples of how we were able to help these B2B clients improve their marketing automation processes, streamline campaign development, increase speed to market, and more.
Best 5 Marketing Technology Content Pieces of 2017
Have a look back at our wrap up of the top performing martech content from the year and gain some insight into what changes we’ll see in the year to come.
Harte Hanks Featured Vol 5 Dec 2017
This issue contains insights from marketing leaders like Hermann Simon, Sanjay Sarma & Linda Bernardi. Read their thoughts on topics like the evolution of retail, customer loyalty, bank bots and more.
CMOs: How to Get Your Budget Back
According to Gartner's recent CMO Spend Survey, CMOs are being asked to tighten their belts for the first time in the past several years. Here's what to do about it.
Meet Erica, Bank of America's Promising New Bot
Financial services need to think about how to transform their business via technological innovations, like chatbots, that will improve customer experience and drive revenue.
Exploring Data-Rich Opportunities Within Branded Realities
Precisely how much potential do branded realities wield in terms of adding new and vital engagement experiences to the buyer's journey? Creative Director Alan Kittle provides his thoughts by channel.
Technology Company Optimizes Onboarding for 10K Customers/Day with Customer Engagement Hub
By implementing the Customer Engagement Hub, this technology company sought to connect data and systems to deliver successful onboarding at scale.
HHQ Vol 1 Fall 2017
Semiconductor Manufacturer Triples Online Sales with New eCommerce Site
This technology manufacturer's enhanced ecommerce site delivered immediate results—thanks to an efficient and friendly start-to-finish customer experience.
The 5 Pillars of Best-in-Class Marketing
Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the sho
How to Get Started with Machine Learning and Artificial Intelligence
To compete in a digital world, companies must focus on creating personalized experiences throughout the customer journey—machine learning and AI can help. Here's how to get started.
Office Equipment Leader Centralizes Global Marketing with Signal Hub
See how this global office supplier centralized its marketing with a cloud-hosted big data platform. Goals include improving the value proposition, product design, customer cross-sell and more.
CMOs, It’s Time for Some Reflection: Response to Gartner Survey