Pillar 2: Personas

  • Personas: Beyond Stereotypes and Demographics0:53

    Personas: Beyond Stereotypes and Demographics

    It's time to put the persona back in your personas.

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  • How to Create Valuable Content: A Framework for Understanding Your Customers and the Stages of their Journeys

    How to Create Valuable Content: A Framework for Understanding Your Customers and the Stages of their Journeys

    View or download this ebook to check out a content marketing framework that brings together understanding of the customer and their journey to deliver real value in every interaction.

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  • Harte Hanks Featured May 2018

    Harte Hanks Featured May 2018

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  • 4 Ways to Master Finding Households that are Ripe for Deposit Growth

    4 Ways to Master Finding Households that are Ripe for Deposit Growth

    A sound way to increase deposits is by strengthening relationships with existing customers. Check out four steps for growing deposits with a small but influential segment—affluent households.

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  • Accounts are People, Too—Applying Personas Through Account-Based Marketing

    Accounts are People, Too—Applying Personas Through Account-Based Marketing

    In this second installment of our four-part series about account-based marketing, we venture into selective accounting and developing personas by analyzing the events that shape the client’s needs.

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  • HHQ Vol. 3 Spring 2018

    HHQ Vol. 3 Spring 2018

    Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.

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  • How to Match Customer Investment Strategies with Products

    How to Match Customer Investment Strategies with Products

    The environment has never been riper for financial advisors who know how to engage and encourage consumers (rather than scare them into saving) and to offer them solutions to build their investment.

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  • Take Your Personas To The Next Level With Powerful Analytics

    Take Your Personas To The Next Level With Powerful Analytics

    Deliver the right message, with the right offering, designed to reach the audience at the right time. You can make this mission a reality by creating analytics-based personas.

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  • Marketing Notes from the Field—A Creative Perspective

    Marketing Notes from the Field—A Creative Perspective

    In this interview by Dr. Karl Hellman with Alan Kittle, SVP Creative and Strategy at Harte Hanks, Alan shares his perspectives after an extended series of client meetings across the USA and Europe.

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  • No More Assumptions—How to Understand What Your Customers Really Want

    No More Assumptions—How to Understand What Your Customers Really Want

    Today's marketing buzzword are “persona-based segments” and “journey maps,” which put customers into boxes based on assumptions. Remove the guessing game with Outcome-Driven Innovation.

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  • Customer Context Matters0:34

    Customer Context Matters

    You must know your customers and their context more deeply to achieve more human marketing.

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  • Know Your Customers (Like, Actually Know Them)0:41

    Know Your Customers (Like, Actually Know Them)

    You must know your customers and their context more deeply to achieve more human marketing.

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  • How to Refine Your Growth Strategy with a 5 Pillars Analysis

    How to Refine Your Growth Strategy with a 5 Pillars Analysis

    Check out this ebook to see how a 5 Pillars Audit helps marketers to develop a rock-solid strategy that will impress their executives and customers alike.

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  • Harte Hanks Featured Vol 6 Jan 2018

    Harte Hanks Featured Vol 6 Jan 2018

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  • Hey, Marketers: I am a Person, Not a Persona

    Hey, Marketers: I am a Person, Not a Persona

    One of the most misused marketing tools is the persona—the archetype of a particular kind of customer. Here's why we need to think differently about personas.

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  • The Path to Virtual Advisors Begins with Getting to Know Your Customers

    The Path to Virtual Advisors Begins with Getting to Know Your Customers

    Consumers are demanding a more personalized, on-demand banking experience. But many But many banks don’t have the resources to build a personalized, automated system. So what can be done today?

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  • How Retail Can Thrive in Kotler’s 4th Industrial Revolution

    How Retail Can Thrive in Kotler’s 4th Industrial Revolution

    Philip Kotler explains that there are several efforts retail brands can make to improve the likelihood of their brick and mortar success. Here's how to implement Kotler's suggestions.

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  • HHQ Vol 1 Fall 2017

    HHQ Vol 1 Fall 2017

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  • The 5 Pillars of Best-in-Class Marketing2:28

    The 5 Pillars of Best-in-Class Marketing

    Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the sho

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  • One-to-Moment Marketing0:51

    One-to-Moment Marketing

    www.hartehanks.com/human Frank Grillo, Harte Hanks CMO, discusses the role of personas and the buyer's journey in one-to-moment marketing.

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