Customer Context Matters

February 14, 2018
You must know your customers and their context more deeply to achieve more human marketing.
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No More Assumptions—How to Understand What Your Customers Really Want
No More Assumptions—How to Understand What Your Customers Really Want

Today's marketing buzzword are “persona-based segments” and “journey maps,” which put customers into boxes ...

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Know Your Customers (Like, Actually Know Them)
Know Your Customers (Like, Actually Know Them)

You must know your customers and their context more deeply to achieve more human marketing.

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