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How Retail Can Thrive in Kotler’s 4th Industrial Revolution
How Retail Can Thrive in Kotler’s 4th Industrial Revolution

Philip Kotler explains that there are several efforts retail brands can make to improve the likelihood of t...

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The 5 Pillars of Best-in-Class Marketing
The 5 Pillars of Best-in-Class Marketing

Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying...