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Buyer Personas Are NOT Customer Segments: What You Need to Know
Buyer Personas Are NOT Customer Segments: What You Need to Know

Let’s pretend you’ve just moved homes. You probably expect to receive a few postcards from local retailers ...

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How to Use Buyer Personas to Improve B2B Customer Experience
How to Use Buyer Personas to Improve B2B Customer Experience

  Customer experience marketing is a proven antidote to the complex buyer journeys that characterize the B2...