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It's Time for Banks to Stop Targeting "Millennials"
It's Time for Banks to Stop Targeting "Millennials"

If you're trying to target the "millennial" persona, you're making a mistake. Instead, banks should be defi...

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Persona Myopia Ruins Digital Marketing
Persona Myopia Ruins Digital Marketing

Marketers must guard against letting personas and associated response algorithms interfere with listening t...

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