Pillar 3: Buyer's Journey

  • Customer Context Matters0:34

    Customer Context Matters

    You must know your customers and their context more deeply to achieve more human marketing.

    Watch Video
  • What Creepy Retargeting Looks Like0:39

    What Creepy Retargeting Looks Like

    Don't be a creep. You must know your customers and their context more deeply to achieve more human marketing.

    Watch Video
  • Know Your Customers (Like, Actually Know Them)0:41

    Know Your Customers (Like, Actually Know Them)

    You must know your customers and their context more deeply to achieve more human marketing.

    Watch Video
  • It's Their Journey, Not Yours0:41

    It's Their Journey, Not Yours

    You must know your customers and their context more deeply to achieve more human marketing.

    Watch Video
  • How to Refine Your Growth Strategy with a 5 Pillars Audit

    How to Refine Your Growth Strategy with a 5 Pillars Audit

    The 5 Pillars of Best-in-Class Marketing help marketers to focus on the capabilities that have the most impact on success. This ebook outlines each Pillar and how we assess your brand against them.

    Read More
  • Best Buy Mastered the Omnichannel Journey—Have You?

    Best Buy Mastered the Omnichannel Journey—Have You?

    Best Buy has mastered allowing the customer to dictate how he or she interacts with the brand, providing a seamless, omnichannel experience throughout the buyer’s journey. See how.

    Read Article
  • Know Your Customers to Bring the Human Back to Marketing2:18

    Know Your Customers to Bring the Human Back to Marketing

    Watch Video
  • It's Time To Talk About The Current and Future State of Retail

    It's Time To Talk About The Current and Future State of Retail

    Kim Whitler and Frank Grillo discuss how retail needs to focus on the customer, the many possible futures of brick and mortar, and how competitors should (and could) expose the weaknesses of Amazon.

    Read Article
  • LVMH, Burberry, Samsung: How Consumer Brands Are Owning the Experience

    LVMH, Burberry, Samsung: How Consumer Brands Are Owning the Experience

    Despite the challenges, there are numerous consumer brands innovating to deliver excellent customer experiences today. See how LVMH, Burberry and Samsung are doing it.

    Read Article
  • Harte Hanks Featured Vol 6 Jan 2018

    Harte Hanks Featured Vol 6 Jan 2018

    Read More
  • Top Fiserv Content of 2017

    Top Fiserv Content of 2017

    A summation of recent efforts to make marketing more human in the rapidly evolving world banks and financial institutions are challenged with navigating.

    Read Article
  • Top 6 Buyer's Journey Pieces of 2017—Read On!

    Top 6 Buyer's Journey Pieces of 2017—Read On!

    We need to understand our buyers' journeys in order to add value for them every step of the way. A look through our 2017 content showcases a variety of thought leadership on the topic.

    Read Article
  • How to Retain and Grow Retail Customers: Help Them Complete Their Jobs

    How to Retain and Grow Retail Customers: Help Them Complete Their Jobs

    It’s important to provide a retail experience that caters to customer’s needs throughout the buyer’s journey—to both grow and retain your customer base.

    Read Article
  • Top-Performing Retail Marketing Content of 2017

    Top-Performing Retail Marketing Content of 2017

    Will brick and mortar survive? How can you best achieve an in-the-moment, omnichannel experience? Can anyone beat Amazon? Take a look at our most-read retail marketing content for some answers.

    Read Article
  • Getting the Buyer's Journey Right0:50

    Getting the Buyer's Journey Right

    Understand your customers' buyer's journeys to add value every step of the way.

    Watch Video
  • Decoding Customer Needs with the Buyer's Journey Framework

    Decoding Customer Needs with the Buyer's Journey Framework

    The best buyer’s journey maps are founded on precise, quantifiable definitions of customer needs at every step along the way. Here's how to uncover those needs using the Jobs-to-be-Done methodology.

    Read More
  • New Target Stores Focus on Customer Needs, Improve Experience

    New Target Stores Focus on Customer Needs, Improve Experience

    It’s immediately apparent that Target is focused on exactly the right things with its “next-generation” stores: customers and their needs. Here's what they look like.

    Read Article
  • A New Marketing Era: Focus on Jobs and Outcomes

    A New Marketing Era: Focus on Jobs and Outcomes

    Customers often have a hard time describing what they really need. So when companies let customers drive innovation, there is a good chance the resulting innovation will fail. Tony Ulwick explains.

    Read Article
  • The Path to Virtual Advisors Begins with Getting to Know Your Customers

    The Path to Virtual Advisors Begins with Getting to Know Your Customers

    Consumers are demanding a more personalized, on-demand banking experience. But many But many banks don’t have the resources to build a personalized, automated system. So what can be done today?

    Read More
  • How Retail Can Thrive in Kotler’s 4th Industrial Revolution

    How Retail Can Thrive in Kotler’s 4th Industrial Revolution

    Philip Kotler explains that there are several efforts retail brands can make to improve the likelihood of their brick and mortar success. Here's how to implement Kotler's suggestions.

    Read Article
  • loading
    Loading More...