Letter from the Editor:
Welcome to the April issue of Featured. There was certainly no scarcity of good marketing content to choose from this month.
Let’s start with Toys“R”Us . The childhood icon is closing its doors. What went wrong? How could they have avoided this fate? I’ve brought back a piece from October that explores how Toys“R”Us could have saved its stores. If your brand has a brick and mortar presence, click through to learn from their mistakes.
Next up, agile marketing. You’ve got to be nimble and learn fast these days. Check out how our own team has been evolving our agile marketing approach and how our creative team works to develop agile creative.
Finally, explore some of the big issues facing brands today on MarketingJournal.org. Phil Kotler provides his take on brand activism and brandshaming, and John Hagel discusses why more brands need to adopt a feminine archetype to succeed.
As always, I hope you find some value in this month’s content. Please reach out if you have any feedback.
DIRECTOR, CONTENT MARKETING