Pillar 4: Content

  • How to Be a Better Content Writer: Lessons from CMWorld

    How to Be a Better Content Writer: Lessons from CMWorld

    When creating your content, utilize classic storytelling methods to ensure emotional engagement with your desired audience. A lesson learned from Content Marketing World 2018.

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  • The Big, Ambitious Future of Content Marketing

    The Big, Ambitious Future of Content Marketing

    It's time for content marketers to grow into the strategic marketers they are destined to become, helping their brands find purpose and communicate it effectively through integrated conversations.

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  • 9 Content Marketing World Sessions You Don't Want to Miss

    9 Content Marketing World Sessions You Don't Want to Miss

    From Jay Acunzo to Jay Baer, Ann Handley to Tina Fey—here are the people I'm looking to hear from and the topics I want to learn about at Content Marketing World 2018.

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  • Where Have All the Soundtracks Gone?

    Where Have All the Soundtracks Gone?

    The challenge for today’s movie makers is to embrace a sophisticated marketing approach from the start. Here's why soundtracks and music videos play an important part in the movie's success.

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  • Why Brands Need to "Surround" Customers with Coordinated Messaging1:48

    Why Brands Need to "Surround" Customers with Coordinated Messaging

    It is the essence of omnichannel marketing: surrounding customers with relevant, coordinated messaging across channels, in the right moments. Zach Nelson, VP of Marketing at Harte Hanks, explains the

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  • Make Your Brand Relevant with "Lifestyle Wrappers"2:37

    Make Your Brand Relevant with "Lifestyle Wrappers"

    Zach Nelson, VP of Marketing Strategy, explains how brands like Coca Cola surround products with "lifestyle wrappers" to create emotional connection and stay with the consumer between purchases.

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  • Harte Hanks Featured July 2018

    Harte Hanks Featured July 2018

    Welcome to another issue of Featured, in which we highlight recent content that readers like you have loved. Check out articles about the "Solo" movie, GE's approach to outcome selling and more.

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  • How to Create Valuable Content: A Framework for Understanding Your Customers and the Stages of their Journeys

    How to Create Valuable Content: A Framework for Understanding Your Customers and the Stages of their Journeys

    View or download this ebook to check out a content marketing framework that brings together understanding of the customer and their journey to deliver real value in every interaction.

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  • Did the “Solo” Star Wars Trailer Doom the Film?

    Did the “Solo” Star Wars Trailer Doom the Film?

    In this post, we examine the artistic decisions made in creating the Solo trailer to learn as much as possible about advertising and how we might avoid making similar mistakes in the future.

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  • How to Audit Your Content Against the Buyer’s Journey—and Fill the Gaps

    How to Audit Your Content Against the Buyer’s Journey—and Fill the Gaps

    Content serves as our brand’s turn in the digital brand-buyer conversation. Learn how to audit your content and check out tips for filling the gaps in your library with agile content production.

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  • How to Create Pre-Roll without the Eye Roll

    How to Create Pre-Roll without the Eye Roll

    Pre-roll ads aren’t going anywhere. The best approach now is to learn how to tell stories that consumers won’t want to skip. Check out which brands are getting pre-roll video right.

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  • How to Stand Out in a Crowded Content Space1:02

    How to Stand Out in a Crowded Content Space

    Your brand's content is not only competing with other brands—it's also competing with the likes of Netflix, Hulu and Amazon Prime content for attention. You can stand out by delivering real value. Nic

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  • How to Create an Always-On Content Machine1:08

    How to Create an Always-On Content Machine

    Content that never sleeps! Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains an insider tip for creating an always-on content machine. Check out how to create lots of con

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  • How to be Human with Your Content—Understand the Buyer's Journey1:14

    How to be Human with Your Content—Understand the Buyer's Journey

    Content is still king, but only if it delivers value to those that engage with it. Nicole Bump, Director of Content Marketing at Harte Hanks, explains how to deliver this value by understanding the bu

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  • 3 Tips for Creating a Lot of Content—Quickly1:56

    3 Tips for Creating a Lot of Content—Quickly

    We know content is important, but it can be a big challenge to create a steady stream of high quality material. Nicole Bump, Director of Content Marketing at Harte Hanks, provides three tips for produ

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  • HHQ Vol. 3 Spring 2018

    HHQ Vol. 3 Spring 2018

    Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.

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  • How to Reach the Customer that Avoids Marketing0:56

    How to Reach the Customer that Avoids Marketing

    For customers that avoid marketing messages, it's best to forget about "marketing" altogether. Instead, focus on creating value. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, expl

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  • 3 Ways to Improve B2B Lead Gen with Personalization

    3 Ways to Improve B2B Lead Gen with Personalization

    Personalization is no longer about adding a name to an email; it’s about leveraging insights from customers’ behavioral patterns and understanding the triggers that drive them to purchase. See how.

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  • Content is Still King for B2B Marketers1:03

    Content is Still King for B2B Marketers

    DeShelia Spann, Director of Strategy at Harte Hanks, explains why content is one of the few things that will remain constant in B2B marketing—and how to use it across the buyer's journey.

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  • Mistakes Brands Make with ABM0:51

    Mistakes Brands Make with ABM

    Alex Gill, SVP of B2B Strategy at Harte Hanks, explains some of the mistakes brands are making with their account based marketing (ABM).

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