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The 5 Pillars of Best-in-Class Marketing
Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the sho
Content's Highest Calling
www.hartehanks.com/human Harte Hanks CMO Frank Grillo chats about content as the digital equivalent to a face-to-face conversation.
Sony Makes Marketing Human, Achieves Superior Results
This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of core products. They needed an agency partner to help navigate a changing business landscape.
Do Customers Want Integrated Media?
When marketers enthusiastically tee up the objective to integrate online and offline marketing, it is easy to get side-tracked. Where is the “customer” in “media integration”?
Why Casper is Winning—Valuable Lessons for Pure Play Retailers
How is it possible that anyone wants to buy something like a mattress online? It’s all about building trust by providing the right experience.
2017 Super Bowl Ads: Stranger Things Happened Than the Pat’s Comeback
No football team had ever come back from such a large deficit. No QB had ever won five rings. No Super Bowl had every gone to overtime. The Patriots became, arguably, #GOAT late on the 5th in...
How to Use Combinatorics to Generate Good Ideas
How do you get to the answer of determining how one agency sets themselves apart? In my experience in the agency world, most, if not all, advertising agencies talk like they are selling you the...
ROA: The Most Important Marketing Metric in 2017
We’ve been discussing the importance of meeting customer demands for context and personalization in 2017. So far, we have established that we need to think beyond one-to-one marketing and focus on...
How to Create Ads that Grab Attention—But Not at the Cost of Relevance
Attention has become more than simply an ingredient of advertising–it’s become the currency of success. In today’s digital age, marketers look to create ‘thumb-stopping moments’; unique periods of...
Experience Design. What’s It All About?
If you think effective design is just about getting the Pantone colors right and knowing your jpegs from your pngs, think again. Designing something that looks good is one thing. Creating...
It's not you, it's me: the power of personalized content
6 Things That Bad Content and a Bad First Date Have in Common
Selfish. Boring. Expensive. Bad content has a lot more in common with bad dates than you might expect! Check out 6 bad date lessons your should learn to succeed with your content marketing.
A 4-Step Guide to Aligning Content Marketing and ABM
Content marketing is already a well-established tactic for B2B companies. According to Content Marketing Institute, 88% of B2B marketers are using content marketing. And most marketers already...
Lenders: Use The Buyer’s Journey to Deliver Valuable Content
Synchrony Financial understands that those big buys in life often don’t happen on a whim. Behind every major purchase are real people weighing up their options and deciding to part with their...
MetLife Marketing is Focused on Providing Value—You Should Be, Too