www.hartehanks.com/human As humans, we have an infinite capacity to adjust our conversations in real time based on others' turns in the conversation. Digital marketing needs to act this way, too, and technology like AI can help.
The 5 Pillars of Best-in-Class Marketing
Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying...
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Why Brands Need to "Surround" Customers with Coordinated Messaging
It is the essence of omnichannel marketing: surrounding customers with relevant, coordinated messaging across channels, in the right moments. Zach Nelson, VP of Marketing at Harte Hanks, explains the
Make Your Brand Relevant with "Lifestyle Wrappers"
Zach Nelson, VP of Marketing Strategy, explains how brands like Coca Cola surround products with "lifestyle wrappers" to create emotional connection and stay with the consumer between purchases.
Harte Hanks Featured July 2018
Welcome to another issue of Featured, in which we highlight recent content that readers like you have loved. Check out articles about the "Solo" movie, GE's approach to outcome selling and more.
How to Create Valuable Content: A Framework for Understanding Your Customers and the Stages of their Journeys
View or download this ebook to check out a content marketing framework that brings together understanding of the customer and their journey to deliver real value in every interaction.
Did the “Solo” Star Wars Trailer Doom the Film?
In this post, we examine the artistic decisions made in creating the Solo trailer to learn as much as possible about advertising and how we might avoid making similar mistakes in the future.
How to Audit Your Content Against the Buyer’s Journey—and Fill the Gaps
Content serves as our brand’s turn in the digital brand-buyer conversation. Learn how to audit your content and check out tips for filling the gaps in your library with agile content production.
How to Create Pre-Roll without the Eye Roll
Pre-roll ads aren’t going anywhere. The best approach now is to learn how to tell stories that consumers won’t want to skip. Check out which brands are getting pre-roll video right.
How to Stand Out in a Crowded Content Space
Your brand's content is not only competing with other brands—it's also competing with the likes of Netflix, Hulu and Amazon Prime content for attention. You can stand out by delivering real value. Nic
How to Create an Always-On Content Machine
Content that never sleeps! Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains an insider tip for creating an always-on content machine. Check out how to create lots of con
How to be Human with Your Content—Understand the Buyer's Journey
Content is still king, but only if it delivers value to those that engage with it. Nicole Bump, Director of Content Marketing at Harte Hanks, explains how to deliver this value by understanding the bu
3 Tips for Creating a Lot of Content—Quickly
We know content is important, but it can be a big challenge to create a steady stream of high quality material. Nicole Bump, Director of Content Marketing at Harte Hanks, provides three tips for produ
HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.
How to Reach the Customer that Avoids Marketing
For customers that avoid marketing messages, it's best to forget about "marketing" altogether. Instead, focus on creating value. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, expl
3 Ways to Improve B2B Lead Gen with Personalization
Personalization is no longer about adding a name to an email; it’s about leveraging insights from customers’ behavioral patterns and understanding the triggers that drive them to purchase. See how.
Content is Still King for B2B Marketers
DeShelia Spann, Director of Strategy at Harte Hanks, explains why content is one of the few things that will remain constant in B2B marketing—and how to use it across the buyer's journey.
Mistakes Brands Make with ABM
Alex Gill, SVP of B2B Strategy at Harte Hanks, explains some of the mistakes brands are making with their account based marketing (ABM).
Marketing Notes from the Field—A Creative Perspective
In this interview by Dr. Karl Hellman with Alan Kittle, SVP Creative and Strategy at Harte Hanks, Alan shares his perspectives after an extended series of client meetings across the USA and Europe.
How NOT to do Creative Services: Cartoon #3
We believe flexibility is crucial when it comes to creating truly creative work. That’s why we employ an agile process that allows us to react at a moment’s notice.
How NOT to do Creative Services: Cartoon #2
Communication is critical to creating attention-grabbing creative. That’s why we employ an agile process in which our clients are included in every step of the journey, from brief to delivery.
How NOT to do Creative Services: Cartoon Series