www.hartehanks.com/human As humans, we have an infinite capacity to adjust our conversations in real time based on others' turns in the conversation. Digital marketing needs to act this way, too, and technology like AI can help.
The 5 Pillars of Best-in-Class Marketing
Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying...
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Mistakes Brands Make with ABM
Alex Gill, SVP of B2B Strategy at Harte Hanks, explains some of the mistakes brands are making with their account based marketing (ABM).
Marketing Notes from the Field—A Creative Perspective
In this interview by Dr. Karl Hellman with Alan Kittle, SVP Creative and Strategy at Harte Hanks, Alan shares his perspectives after an extended series of client meetings across the USA and Europe.
How NOT to do Creative Services: Cartoon #3
We believe flexibility is crucial when it comes to creating truly creative work. That’s why we employ an agile process that allows us to react at a moment’s notice.
How NOT to do Creative Services: Cartoon #2
Communication is critical to creating attention-grabbing creative. That’s why we employ an agile process in which our clients are included in every step of the journey, from brief to delivery.
How NOT to do Creative Services: Cartoon Series
We believe collaboration is key when it comes to creating truly creative work. That’s why we employ an agile process—one where teams are fluid, and everyone works together.
Agility is Everything: 9 Rules for Producing Agile Creative
Customers expect to be spoken to in the moments that really matter to them, so brands have to be prepared to respond, and rapidly, creating content that is relevant, timely and—above all—engaging.
How to Refine Your Growth Strategy with a 5 Pillars Audit
GE: Winning with Disruption and Return on Attention
GE, a 124-year-old brand, is managing to stay relevant and make locomotives, jet engines, appliances and wind turbines both interesting and accessible to its customers. Here's how.
The Path to Virtual Advisors Begins with Getting to Know Your Customers
Consumers are demanding a more personalized, on-demand banking experience. But many But many banks don’t have the resources to build a personalized, automated system. So what can be done today?
Are We Pushing Content...or Facilitating Conversation?
The digital interface is laced with temptations to forget we are dealing with human beings. Content IS our digital conversation, and we must follow digital clues to provide the right content.
The Ancient Art of Storytelling—in Modern B2B Marketing
B2B marketers often default to information-loaded communications. Take a leaf out of the B2C handbook and use these storytelling techniques to improve your B2B marketing.
HHQ Vol 1 Fall 2017
Agile Marketing in Practice: Here’s How We’re Doing It
The Boutique works daily on figuring out how to identify browsers, shoppers and buyers as they interact with our digital properties so that we can have contextual, human conversations with them.
The 5 Pillars of Best-in-Class Marketing
Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the sho
Content's Highest Calling
www.hartehanks.com/human Harte Hanks CMO Frank Grillo chats about content as the digital equivalent to a face-to-face conversation.
Sony Makes Marketing Human, Achieves Superior Results
This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of core products. They needed an agency partner to help navigate a changing business landscape.
6 Things That Bad Content and a Bad First Date Have in Common
Selfish. Boring. Expensive. Bad content has a lot more in common with bad dates than you might expect! Check out 6 bad date lessons your should learn to succeed with your content marketing.
Do Customers Want Integrated Media?
When marketers enthusiastically tee up the objective to integrate online and offline marketing, it is easy to get side-tracked. Where is the “customer” in “media integration”?
Why Casper is Winning—Valuable Lessons for Pure Play Retailers
How is it possible that anyone wants to buy something like a mattress online? It’s all about building trust by providing the right experience.
2017 Super Bowl Ads: Stranger Things Happened Than the Pat’s Comeback