Pillar 5: Data and Martech

  • How to Succeed Against Robo-Advisors: Serve the Human

    How to Succeed Against Robo-Advisors: Serve the Human

    Is keeping up with all of these perceived fintech competitors really a good use of resources for more traditional financial services brands? Find out where to focus marketing efforts instead.

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  • Managing a Merger—and Other Insights from First Tennessee Bank CMO Aaron Chestnut

    Managing a Merger—and Other Insights from First Tennessee Bank CMO Aaron Chestnut

    Learn about managing a merger from someone who has been there, done that: CMO Aaron Chestnut, formerly of First Tennessee Bank. Then check out his other advice for financial services marketers.

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  • Harte Hanks Featured September 2018

    Harte Hanks Featured September 2018

    Featured is a monthly wrap-up of Harte Hanks top marketing thought leadership.

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  • Harte Hanks Featured August 2018

    Harte Hanks Featured August 2018

    Welcome to Featured. This month, check out insightful content on fractional attribution, blockchain and what B2B marketers can learn from Delta. Dive in today!

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  • How the Right Digital Ecosystem Can Improve Patient Outcomes

    How the Right Digital Ecosystem Can Improve Patient Outcomes

    Healthcare organizations can, in fact, achieve visibility into patients' realities with an eye on removing barriers and improving outcomes. See how.

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  • Forget about Cryptocurrency—The Opportunity is Blockchain1:30

    Forget about Cryptocurrency—The Opportunity is Blockchain

    JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains how blockchain technology can provide value to your financial services customers.

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  • CRM 3.0 and the New Era in Pipeline Marketing

    CRM 3.0 and the New Era in Pipeline Marketing

    The first step is to make the leap from driving lead volume to maximizing pipeline quality and quantity. Then the challenge is to harness technology to simulate live conversation in CRM 3.0.

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  • Harte Hanks Featured July 2018

    Harte Hanks Featured July 2018

    Welcome to another issue of Featured, in which we highlight recent content that readers like you have loved. Check out articles about the "Solo" movie, GE's approach to outcome selling and more.

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  • Google Trends: A Proven Tool to Uncover What Customers Really Think

    Google Trends: A Proven Tool to Uncover What Customers Really Think

    It’s getting harder and harder to discern what your customers are thinking because traditional forms of market research are losing their effectiveness. See how Google Trends can help.

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  • Infographic: Why Fractional Attribution is the Best Way to Measure MROI

    Infographic: Why Fractional Attribution is the Best Way to Measure MROI

    Check out why top-performing CMOs are relying on fractional attribution to improve their marketing efforts—and their return on investment—in this infographic.

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  • The Four Choices for Outsourcing Your Marketing Database—And Tips for Success

    The Four Choices for Outsourcing Your Marketing Database—And Tips for Success

    If you’ve decided to outsource your marketing database, the next step is to decide between essentially four choices along the spectrum of outsourcing—and then get started.

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  • 10 Benefits of Outsourcing Your Marketing Database

    10 Benefits of Outsourcing Your Marketing Database

    The specific benefits you may gain from outsourcing your database marketing solution depend on your situation and goals. This list of 10 benefits is a solid guide toward making that decision.

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  • Pivoting Social Listening into Lead Generation: The B2B Story

    Pivoting Social Listening into Lead Generation: The B2B Story

    The information you gather via social listening provides the ideal insight for driving new, relevant conversations which are likely to result in more sales and better results. This is social selling.

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  • Banking on Bots
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  • What Does Blockchain Mean for the CMO?

    What Does Blockchain Mean for the CMO?

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  • The Technology You Need for Successful ABM: 6 Recommendations

    The Technology You Need for Successful ABM: 6 Recommendations

    Whether you are in the early stages of testing and learning ABM or employing it as a primary marketing strategy, these six fields of technology include tools and practices that can help you progress.

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  • What Does the Future of AI Look Like in Marketing?1:01

    What Does the Future of AI Look Like in Marketing?

    Laura Watson, Director of Strategy at Harte Hanks, explains how some day in the (near?) future, machines will be able to use artificial intelligence to read our emotions and act accordingly—allowing m

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  • Which Brands are Getting AI Right?1:14

    Which Brands are Getting AI Right?

    Laura Watson, Director of Strategy at Harte Hanks, explains that the brands getting AI right are those that are using it to serve the customer. Listen in for a prime example. Learn more about AI from

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  • Infographic: How to Use Consumer Data on Social Media

    Infographic: How to Use Consumer Data on Social Media

    How can you be sure, as user's distrust of social platforms grow, your brands reputation isn't being dragged down as well? Responsible marketers have to ensure ethical and responsible use in social.

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  • A Private Discussion: The Emerging Role of Data Stewardship

    A Private Discussion: The Emerging Role of Data Stewardship

    Companies have a responsibility to establish data management strategies that reflect not only data security and privacy but also data stewardship. Here are seven things to keep in mind.

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