Pillar 5: Data and Martech

  • Digital Transformation: A Framework for Auditing Where You Stand Today

    Digital Transformation: A Framework for Auditing Where You Stand Today

    The stakes are high, with internal and external pressures to transform quickly and meet customer demands. Here's how to get started with digital transformation.

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  • Pioneering Automation in The Boutique with Signal Hub

    Pioneering Automation in The Boutique with Signal Hub

    An automated process will allow us to have more time to focus on personalized outreach efforts based on the digital customer signals we uncover.

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  • Bringing the Human Back to Marketing through Digital Transformation

    Bringing the Human Back to Marketing through Digital Transformation

    CEO Karen Puckett will be joining executives from Microsoft, Uber, Discover & Nokia in a WINNOVATE 2018 panel discussion on Transformation in the Digital Age. We captured some of her insights here.

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  • How Much Does a Marketing Database Cost? Here are the Details

    How Much Does a Marketing Database Cost? Here are the Details

    There are several reasons, intersecting both IT and marketing, why a company would choose to install a database marketing solution on its own.

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  • Global DataView for Retail: Solution Overview

    Global DataView for Retail: Solution Overview

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  • Interact in Ways that Feel Refreshingly Human0:56

    Interact in Ways that Feel Refreshingly Human

    Understand your customers' digital buyer signals to say the right things, in the right moments, beautifully on cue. See how with the right Data & MarTech Ecosystem at hartehanks.com/datamartech.

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  • Worksheet: How To Know If You Should Outsource Your Database

    Worksheet: How To Know If You Should Outsource Your Database

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  • Data and Trust: 4 Pressing Risks for CMOs

    Data and Trust: 4 Pressing Risks for CMOs

    Since customer data are often managed by marketers, companies need their CMOs to take the lead on privacy. We see four major risks that must be managed immediately.

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  • 3 Ways to Improve B2B Lead Gen with Personalization

    3 Ways to Improve B2B Lead Gen with Personalization

    Personalization is no longer about adding a name to an email; it’s about leveraging insights from customers’ behavioral patterns and understanding the triggers that drive them to purchase. See how.

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  • How B2B Marketers Should Use Artificial Intelligence1:14

    How B2B Marketers Should Use Artificial Intelligence

    Harte Hanks Director of Strategy DeShelia Spann explains how B2B marketers can use AI to move from broad-based messaging to a one-to-one approach.

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  • How Customer Data Integration Drives Sales Growth

    How Customer Data Integration Drives Sales Growth

    Our approach to CDI is a critical step toward ensuring your martech stack can perform optimally—and you have the insights and ability to converse contextually with customers. See how it wo

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  • Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations

    Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations

    ML occurs when computers take large sets of data and learn from them by tracking patterns, recognizing trends and making predictions. Check out these examples of machine learning in marketing.

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  • Marketers, Are You GDPR Ready?

    Marketers, Are You GDPR Ready?

    The GDPR legislation is actually a good thing for marketers. While it will initially require more of us, we will ultimately benefit from uniform data protection laws, as will consumers.

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  • The Four Key Functions of Any Good Marketing Database

    The Four Key Functions of Any Good Marketing Database

    Building and managing a marketing database is not merely about data warehousing. There are four core functionalities your database must provide to your marketing team. Check them out.

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  • Marketing Notes from the Field—A Creative Perspective

    Marketing Notes from the Field—A Creative Perspective

    In this interview by Dr. Karl Hellman with Alan Kittle, SVP Creative and Strategy at Harte Hanks, Alan shares his perspectives after an extended series of client meetings across the USA and Europe.

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  • Tech Company Mines Unstructured Data to Drive New Business

    Tech Company Mines Unstructured Data to Drive New Business

    A major technology company was interested in recognizing and capturing business change indicators related to their offerings. However, they lacked the tools to mine and extract the data from the web.

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  • Better Data Hygiene Saves Money, Drives Sample Program Performance

    Better Data Hygiene Saves Money, Drives Sample Program Performance

    This consumer packaged goods brand in the skincare industry was losing money and opportunities because of incorrect or bad mailing addresses stored in their data files.

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  • Pet Care Company Improves Data Hygiene With Global DataView

    Pet Care Company Improves Data Hygiene With Global DataView

    A pet care company, shipping a high volume of samples, uncovered that their existing data files contained abnormally high address problems—causing the company to lose both money and product.

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  • The Essential Elements of Data and MarTech Success

    The Essential Elements of Data and MarTech Success

    Customers do not sort themselves into neat categories or purchase in quarterly planning cycles. See how the right data and martech ecosystem can enable in-the-moment marketing for every individual.

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  • Agile Marketing—Evolved. See How We're Doing It Now.

    Agile Marketing—Evolved. See How We're Doing It Now.

    At our latest Harte Hanks Marketing Advisory Board Meeting, Marketing Manager Marla Schilling took some time to explain our progress toward more agile, human marketing.

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