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Pillar 5: Data and Martech

  • The 5 Pillars of Best-in-Class Marketing2:28

    The 5 Pillars of Best-in-Class Marketing

    Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the sho

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  • How to Get Started with Machine Learning and Artificial Intelligence

    How to Get Started with Machine Learning and Artificial Intelligence

    To compete in a digital world, companies must focus on creating personalized experiences throughout the customer journey—machine learning and AI can help. Here's how to get started.

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  • Office Equipment Leader Centralizes Global Marketing with Signal Hub

    Office Equipment Leader Centralizes Global Marketing with Signal Hub

    See how this global office supplier centralized its marketing with a cloud-hosted big data platform. Goals include improving the value proposition, product design, customer cross-sell and more.

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  • Interpret B2B Buyer Signals with Artificial Intelligence

    Interpret B2B Buyer Signals with Artificial Intelligence

    How do we put AI into action and create a two-sided, thoughtful conversation that adds value for the buyer? We need a strategy in place and the proper technology to implement it.

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  • Harte Hanks Featured Vol 2 Sept 2017

    Harte Hanks Featured Vol 2 Sept 2017

    This month’s digest contains insights from marketing leaders Korey Thurber, Philip Kotler and Cheryl Strauss Einhorn. Hear their thoughts on marketing strategy, machine learning and more.

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  • Chatbots: A New Opportunity in Financial Services

    Chatbots: A New Opportunity in Financial Services

    While you are trying to provide access to your customers in all available channels—mobile, web, brick and mortar, etc.—your customers are demanding access on their terms. Enter chatbots.

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  • Tailoring Conversations with Artificial Intelligence1:15

    Tailoring Conversations with Artificial Intelligence

    www.hartehanks.com/human As humans, we have an infinite capacity to adjust our conversations in real time based on others' turns in the conversation. Digital marketing needs to act this way, too, and

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  • Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    We’re on a bold new mission to be human in our marketing. We’re figuring out how to operationalize this mission into processes—and then program technology to help us scale the operations.

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  • Fortune 100 Retailer Deploys Signal Hub to Drive Business

    Fortune 100 Retailer Deploys Signal Hub to Drive Business

    A Fortune 100 retailer decided to discontinue tobacco sales to reflect its health-conscious brand values. This left a need to fill a $1.5B gap from lost sales and impulse buys from tobacco customers.

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  • 3 Ways to Use Machine Learning in Your Marketing

    3 Ways to Use Machine Learning in Your Marketing

    Marketers can take advantage of machine learning in innumerable ways, but there are a few capabilities that will really help to supercharge marketing performance.

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  • Reading Buyer Signals for Human Marketing1:10

    Reading Buyer Signals for Human Marketing

    www.hartehanks.com/human Buyers leave digital signals behind. Marketers must learn to understand them.

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  • Harte Hanks Featured Vol 1 Aug 2017

    Harte Hanks Featured Vol 1 Aug 2017

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  • Chatbots Are All the Rage—Here's How to Train Them

    Chatbots Are All the Rage—Here's How to Train Them

    Anubhav Mishra, Head of Connected Customer Experience for Americas at Wipro Ltd., builds and trains chatbots. Here, he provides an overview on how to train them.

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  • Machine Learning: Separating the Hype from Reality

    Machine Learning: Separating the Hype from Reality

    Machine learning is a form of AI that solves problems by using the massive processing power of computers to find patterns—and many companies are already using it to their advantage today. Here's how.

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  • Sony Makes Marketing Human, Achieves Superior Results

    Sony Makes Marketing Human, Achieves Superior Results

    This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of core products. They needed an agency partner to help navigate a changing business landscape.

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  • What Is Machine Learning—And How to Use it to Supercharge Your Marketing

    What Is Machine Learning—And How to Use it to Supercharge Your Marketing

    How do marketers make sense of the plethora of data at their fingertips? This is where Artificial Intelligence and “machine learning” swoop in to save the day.

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  • How to Personalize Your B2B Marketing with Artificial Intelligence

    How to Personalize Your B2B Marketing with Artificial Intelligence

    What to do with data – how to transform it, disseminate it, render it usable – is the topic du jour for B2B marketers, and this is where artificial intelligence, or AI, enters the conversation.

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  • Customer Journey Orchestration: The Evolution of Marketing Automation

    Customer Journey Orchestration: The Evolution of Marketing Automation

    The answer to automating your marketing while maintaining context—and a human touch—is customer journey orchestration.

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  • The MarTech Maturity Model

    The MarTech Maturity Model

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  • Customer Engagement Hub: Technology Company Reduces Cart Abandonment by 30%

    Customer Engagement Hub: Technology Company Reduces Cart Abandonment by 30%

    With the Customer Engagement Hub, this company is able to orchestrate the correct response to an abandoned cart depending on factors like abandoned subscription tier, account status and lead score.

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