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Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer
This luxury auto brand is on its way toward CRM 3.0 and building lasting relationships with their customers...
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4 Ways to Master Finding Households that are Ripe for Deposit Growth
A sound way to increase deposits is by strengthening relationships with existing customers. Check out four steps for growing deposits with a small but influential segment—affluent households.
Digital Transformation: A Framework for Auditing Where You Stand Today
The stakes are high, with internal and external pressures to transform quickly and meet customer demands. Here's how to get started with digital transformation.
Pioneering Automation in The Boutique with Signal Hub
An automated process will allow us to have more time to focus on personalized outreach efforts based on the digital customer signals we uncover.
Bringing the Human Back to Marketing through Digital Transformation
CEO Karen Puckett will be joining executives from Microsoft, Uber, Discover & Nokia in a WINNOVATE 2018 panel discussion on Transformation in the Digital Age. We captured some of her insights here.
How Much Does a Marketing Database Cost? Here are the Details
There are several reasons, intersecting both IT and marketing, why a company would choose to install a database marketing solution on its own.
Global DataView for Retail: Solution Overview
Interact in Ways that Feel Refreshingly Human
Understand your customers' digital buyer signals to say the right things, in the right moments, beautifully on cue. See how with the right Data & MarTech Ecosystem at hartehanks.com/datamartech.
Worksheet: How To Know If You Should Outsource Your Database
Data and Trust: 4 Pressing Risks for CMOs
Since customer data are often managed by marketers, companies need their CMOs to take the lead on privacy. We see four major risks that must be managed immediately.
3 Ways to Improve B2B Lead Gen with Personalization
Personalization is no longer about adding a name to an email; it’s about leveraging insights from customers’ behavioral patterns and understanding the triggers that drive them to purchase. See how.
How B2B Marketers Should Use Artificial Intelligence
Harte Hanks Director of Strategy DeShelia Spann explains how B2B marketers can use AI to move from broad-based messaging to a one-to-one approach.
How Customer Data Integration Drives Sales Growth
Our approach to CDI is a critical step toward ensuring your martech stack can perform optimally—and you have the insights and ability to converse contextually with customers. See how it wo
Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations
ML occurs when computers take large sets of data and learn from them by tracking patterns, recognizing trends and making predictions. Check out these examples of machine learning in marketing.
Marketers, Are You GDPR Ready?
The GDPR legislation is actually a good thing for marketers. While it will initially require more of us, we will ultimately benefit from uniform data protection laws, as will consumers.
The Four Key Functions of Any Good Marketing Database
Building and managing a marketing database is not merely about data warehousing. There are four core functionalities your database must provide to your marketing team. Check them out.
Marketing Notes from the Field—A Creative Perspective
In this interview by Dr. Karl Hellman with Alan Kittle, SVP Creative and Strategy at Harte Hanks, Alan shares his perspectives after an extended series of client meetings across the USA and Europe.
Tech Company Mines Unstructured Data to Drive New Business
A major technology company was interested in recognizing and capturing business change indicators related to their offerings. However, they lacked the tools to mine and extract the data from the web.
Better Data Hygiene Saves Money, Drives Sample Program Performance
This consumer packaged goods brand in the skincare industry was losing money and opportunities because of incorrect or bad mailing addresses stored in their data files.
Pet Care Company Improves Data Hygiene With Global DataView
A pet care company, shipping a high volume of samples, uncovered that their existing data files contained abnormally high address problems—causing the company to lose both money and product.
The Essential Elements of Data and MarTech Success