This luxury auto manufacturer had a new vision of a more connected consumer experience that would meet buyers where they are across the customer journey. Initially rolling out across two European markets, they needed a partner to connect all internal silos and champion customer centricity.
Faced with several challenges in achieving this goal, they selected Harte Hanks as their end-to-end partner on this path toward customer-centric marketing.
The 2 Main Ways to Use Machine Learning in Your Marketing
Machine learning is a great way to automate marketing activities to make them less time consuming and to pr...
CRM 3.0 Using Technology to Bring Human Interaction Back to Marketing
Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.