www.hartehanks.com/human As humans, we have an infinite capacity to adjust our conversations in real time based on others' turns in the conversation. Digital marketing needs to act this way, too, and technology like AI can help.
Chatbots: A New Opportunity in Financial Services
While you are trying to provide access to your customers in all available channels—mobile, web, brick and m...
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Learn about managing a merger from someone who has been there, done that: CMO Aaron Chestnut, formerly of First Tennessee Bank. Then check out his other advice for financial services marketers.
Harte Hanks Featured September 2018
Featured is a monthly wrap-up of Harte Hanks top marketing thought leadership.
Harte Hanks Featured August 2018
Welcome to Featured. This month, check out insightful content on fractional attribution, blockchain and what B2B marketers can learn from Delta. Dive in today!
How the Right Digital Ecosystem Can Improve Patient Outcomes
Healthcare organizations can, in fact, achieve visibility into patients' realities with an eye on removing barriers and improving outcomes. See how.
Forget about Cryptocurrency—The Opportunity is Blockchain
JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains how blockchain technology can provide value to your financial services customers.
CRM 3.0 and the New Era in Pipeline Marketing
The first step is to make the leap from driving lead volume to maximizing pipeline quality and quantity. Then the challenge is to harness technology to simulate live conversation in CRM 3.0.
Harte Hanks Featured July 2018
Welcome to another issue of Featured, in which we highlight recent content that readers like you have loved. Check out articles about the "Solo" movie, GE's approach to outcome selling and more.
Google Trends: A Proven Tool to Uncover What Customers Really Think
It’s getting harder and harder to discern what your customers are thinking because traditional forms of market research are losing their effectiveness. See how Google Trends can help.
Infographic: Why Fractional Attribution is the Best Way to Measure MROI
Check out why top-performing CMOs are relying on fractional attribution to improve their marketing efforts—and their return on investment—in this infographic.
The Four Choices for Outsourcing Your Marketing Database—And Tips for Success
If you’ve decided to outsource your marketing database, the next step is to decide between essentially four choices along the spectrum of outsourcing—and then get started.
10 Benefits of Outsourcing Your Marketing Database
The specific benefits you may gain from outsourcing your database marketing solution depend on your situation and goals. This list of 10 benefits is a solid guide toward making that decision.
Pivoting Social Listening into Lead Generation: The B2B Story
The information you gather via social listening provides the ideal insight for driving new, relevant conversations which are likely to result in more sales and better results. This is social selling.
Banking on Bots
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The Technology You Need for Successful ABM: 6 Recommendations
Whether you are in the early stages of testing and learning ABM or employing it as a primary marketing strategy, these six fields of technology include tools and practices that can help you progress.
What Does the Future of AI Look Like in Marketing?
Laura Watson, Director of Strategy at Harte Hanks, explains how some day in the (near?) future, machines will be able to use artificial intelligence to read our emotions and act accordingly—allowing m
Which Brands are Getting AI Right?
Laura Watson, Director of Strategy at Harte Hanks, explains that the brands getting AI right are those that are using it to serve the customer. Listen in for a prime example. Learn more about AI from
Infographic: How to Use Consumer Data on Social Media
How can you be sure, as user's distrust of social platforms grow, your brands reputation isn't being dragged down as well? Responsible marketers have to ensure ethical and responsible use in social.
A Private Discussion: The Emerging Role of Data Stewardship