Harte Hanks acquires marketing consulting firm

March 7, 2016

Harte Hanks acquires marketing consulting firm

March 7, 2016 | DENVER, Colo.

Aleutian Consulting adds marketing consulting to Harte Hanks' Portfolio

Harte Hanks (NYSE: HHS), a leader in customer engagement and interaction-led marketing, today announced the acquisition of Aleutian Consulting, Inc., a leading marketing consulting firm, accelerating Harte Hanks' strategic goal of leadership in smarter customer interactions.

Purchase details were not disclosed but Harte Hanks expects this transaction to be accretive to 2016 performance.

Aleutian Consulting, which will operate as Harte Hanks Consulting, provides go-to-market strategy consulting services combined with a proprietary fact-based, data-driven analytics approach.  This focus on revenue growth through enhanced marketing technology and advanced pricing and sales enablement capabilities, drives meaningful top and bottom line growth for its clients.

Harte Hanks Consulting will continue to offer expertise in product, pricing, channel optimization and promotion design. Based in Denver, Colorado, this team serves Fortune 500 clients, primarily in the telecommunications and technology industries.

In conjunction with the acquisition of Aleutian Consulting, Harte Hanks has opened a new office in downtown Denver to accommodate Aleutian's Denver-based consulting staff and Denver-based Harte Hanks employees.

"Creating Harte Hanks Consulting through the acquisition of Aleutian Consulting reflects our commitment to delivering a complete, end-to-end solution and sustainable results for our customers," said Karen Puckett, Harte Hanks President and CEO. "The Aleutian team will expand our capabilities by adding a marketing consulting practice to the Harte Hanks portfolio of services. Their track record of client success is unparalleled and I am thrilled to welcome them to the Harte Hanks team."

"We are delighted to be joining Harte Hanks," said, Aleutian Consulting Managing Partner and Founder, Garrett Sznip. "This partnership allows us to offer data-driven strategic insights across a broader range of clients and ultimately, deliver more value to Harte Hanks' clients."

 

ABOUT HARTE HANKS

Harte Hanks partners with clients to deliver relevant, connected and quality customer interactions. Our approach starts with discovery and learning, which leads to customer journey mapping, creative and content development, analytics and data management, and ends with execution and support in a variety of digital and traditional channels. We do something powerful: we produce engaging and memorable customer interactions to drive business results for our clients, which is why Harte Hanks is famous for developing better customer relationships, experiences and defining interaction-led marketing. For more information, visit the Harte Hanks website at www.hartehanks.com, call (800) 456-9748, email pr@hartehanks.com or follow us on Twitter @hartehanks or Facebook at https://www.facebook.com/HarteHanks.

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements, including statements about the company's acquisitions, anticipated results, services and clients. A number of risks and uncertainties could cause actual results to differ materially from currently anticipated results. Additional important factors and information regarding Harte Hanks that could cause actual results to differ materially from those indicated by such forward-looking statements are set forth in our Annual Report on Form 10-K, as filed with the SEC and available in the "Investors" section of our website under the heading "Financials & Filings." We specifically disclaim any obligation to update these forward-looking statements in the future even if circumstances change and, therefore, you should not rely on these forward-looking statements as representing our views after today.   

As used herein, "Harte Hanks" refers to Harte Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Harte Hanks' logo and name are trademarks owned by Harte Hanks. All other brand names, product names, or trademarks belong to their respective owners.  

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