Harte Hanks announces Frank Grillo as new CMOOctober 26, 2015 | SAN ANTONIO, TX
Harte Hanks (NYSE: HHS), a leader in developing customer relationships, experiences and defining interaction-led marketing, today announced the appointment of Frank Grillo as its Chief Marketing Officer, effective immediately.
Mr. Grillo, 50, a vice president of business marketing for CenturyLink since 2013, will join the Harte Hanks organization to focus on defined solutions for digital and data, and to raise the Company’s profile with external audiences and current and prospective clients. Mr. Grillo will report directly to Harte Hanks newly-appointed President and Chief Executive Office, Karen Puckett.
“Frank is a data-driven marketing leader and has extensive expertise in defining customer segmentation to identify the most optimal areas for success in the marketplace,” said Karen Puckett, CEO, Harte Hanks. “Frank brings 25+ years of experience and a successful track record of helping guide organizations through periods of change, innovation and disruption in the industry.”
"Frank has the perfect mix of experience to help Harte Hanks further define who the Company is and develop the right marketing approach to help us extend our leadership in creating smarter customer interactions,” said Chris Harte, Chairman of the Board. “We are delighted to appoint him as the CMO of Harte Hanks.”
Mr. Grillo brings a wealth of sales and marketing experience in the telecom, networking and customer care industries, most recently serving as Vice President, Business Marketing, Business Markets Groups at CenturyLink. During his time there, Mr. Grillo was responsible for the Company’s end-to-end Business Go To Market strategy, including customer segmentation, business intelligence, customer experience, content development, marketing communications, sales support and product management.
Over the course of his career, Mr. Grillo has worked on 15+ acquisitions and has deep experience in preserving the best of what new companies can bring to an existing brand like Harte Hanks, and enabling sales success alongside current products, solutions and capabilities.
"I am grateful and excited for the opportunity to serve as the chief marketing officer for Harte Hanks, and look forward to working with the very talented team to further advance our marketing efforts," said Mr. Grillo. "We will be laser focused on creating smarter customer interactions by delivering better solutions for digital and data—two critical areas our clients want and need."
ABOUT HARTE HANKS
Harte Hanks partners with clients to deliver relevant, connected and quality customer interactions. Our approach starts with discovery and learning, which leads to customer journey mapping, creative and content development, analytics and data management, and ends with execution and support in a variety of digital and traditional channels. We do something powerful: we produce engaging and memorable customer interactions to drive business results for our clients, which is why Harte Hanks is famous for developing better customer relationships, experiences and defining interaction-led marketing. For more information, visit the Harte Hanks website at www.hartehanks.com, call (800) 456-9748, email email@example.com or follow us on Twitter @hartehanks or Facebook at https://www.facebook.com/HarteHanks.
This press release contains forward-looking statements, including statements about the company's leadership transition, services and clients. A number of risks and uncertainties could cause actual results to differ materially from currently anticipated results. Additional important factors and information regarding Harte Hanks that could cause actual results to differ materially from those indicated by such forward-looking statements are set forth in our Annual Report on Form 10-K, as filed with the SEC and available in the "Investors" section of our website under the heading "Financials & Filings." We specifically disclaim any obligation to update these forward-looking statements in the future even if circumstances change and, therefore, you should not rely on these forward-looking statements as representing our views after today.
As used herein, "Harte Hanks" refers to Harte Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Harte Hanks' logo and name are trademarks owned by Harte Hanks. All other brand names, product names, or trademarks belong to their respective owners.