Harte Hanks Secures Digital Marketing DealApril 4, 2016 | Austin, Texas
The second largest U.S. security alarm company to go digital in new campaign
Consulting company acquisition leads to new business
Harte Hanks (NYSE: HHS), a leader in customer relationships, experiences and interaction-led marketing, has been selected by Monitronics Security to manage their paid search, paid social, and digital display advertising to help grow their customer base.
Monitronics is the nation's second largest home security alarm monitoring company, providing security alarm monitoring services to more than one million residential and commercial customers in the United States, Canada and Puerto Rico through its network of authorized dealers.
This is the first new customer win Harte Hanks secured in conjunction with its recently announced Aleutian Consulting acquisition.
"I'm excited about building a closer relationship with Harte Hanks," said Frank Guido, Chief Marketing Officer for Monitronics. "We had been working with Aleutian Consulting for some time when they brought in Harte Hanks to look at our digital marketing. We're impressed with how seamless it has been for them to combine marketing consulting and marketing execution."
"We are thrilled to bring the full breadth of Harte Hanks resources and capabilities to support Monitronics' growth," said Garrett Sznip, Managing Partner of Harte Hanks Consulting. "Based on our previous consulting work and our digital expertise, we'll be integrating their paid search, paid social and display channels to drive qualified users to their site and convert them into customers."
ABOUT HARTE HANKS
Harte Hanks partners with clients to deliver relevant, connected and quality customer interactions. Our approach starts with discovery and learning, which leads to customer journey mapping, creative and content development, analytics and data management, and ends with execution and support in a variety of digital and traditional channels. We do something powerful: we produce engaging and memorable customer interactions to drive business results for our clients, which is why Harte Hanks is famous for developing better customer relationships, experiences and defining interaction-led marketing. For more information, visit the Harte Hanks website at www.hartehanks.com, call 844-233-9281, email firstname.lastname@example.org or follow us on Twitter @hartehanks or Facebook at https://www.facebook.com/HarteHanks.
This press release contains forward-looking statements, including statements about the company's services and clients. A number of risks and uncertainties could cause actual results to differ materially from currently anticipated results. Additional important factors and information regarding Harte Hanks that could cause actual results to differ materially from those indicated by such forward-looking statements are set forth in our Annual Report on Form 10-K, as filed with the SEC and available in the "Investors" section of our website under the heading "Financials & Filings." We specifically disclaim any obligation to update these forward-looking statements in the future even if circumstances change and, therefore, you should not rely on these forward-looking statements as representing our views after today.