Retail

  • LL Bean Attacks the Issue of Product Returns—Will They be Successful?

    LL Bean Attacks the Issue of Product Returns—Will They be Successful?

    Harte Hanks Marketing Advisory Board members weigh in on LL Bean's new return policy. Is it a non-issue? Or will the brand take a hit? Scott Neslin provides tips for all brands to reduce returns.

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  • Product Returns: Why They're Happening and How to Reduce Them3:44

    Product Returns: Why They're Happening and How to Reduce Them

    Scott Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College, explains why brands are seeing such excessive product returns and provides advice on how to reduce

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  • Kay Lemon Predicts Greater Use of Customer Data by CPG Brands1:09

    Kay Lemon Predicts Greater Use of Customer Data by CPG Brands

    Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that consumer packaged goods manufacturers will continue to learn more about their end customers t

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  • How Retail Brands Should be Creating Customer Experiences

    How Retail Brands Should be Creating Customer Experiences

    Before the 2007 recession, retail was quite adventurous. Retail as theater was explored in everything from Niketown to the Lego Store. Harvard's John Deighton explains it's time to venture out again.

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  • Customer Context Matters0:34

    Customer Context Matters

    You must know your customers and their context more deeply to achieve more human marketing.

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  • HHQ Vol 2 Winter 2018

    HHQ Vol 2 Winter 2018

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  • What Creepy Retargeting Looks Like0:39

    What Creepy Retargeting Looks Like

    Don't be a creep. You must know your customers and their context more deeply to achieve more human marketing.

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  • Why Consumer and Retail Brands Should Collaborate—Not Compete

    Why Consumer and Retail Brands Should Collaborate—Not Compete

    If retail brands were to team up with the consumer brands they sell, they would both be able to better serve their customers. Here's why that's important.

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  • Know Your Customers (Like, Actually Know Them)0:41

    Know Your Customers (Like, Actually Know Them)

    You must know your customers and their context more deeply to achieve more human marketing.

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  • It's Their Journey, Not Yours0:41

    It's Their Journey, Not Yours

    You must know your customers and their context more deeply to achieve more human marketing.

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  • Best Buy Mastered the Omnichannel Journey—Have You?

    Best Buy Mastered the Omnichannel Journey—Have You?

    Best Buy has mastered allowing the customer to dictate how he or she interacts with the brand, providing a seamless, omnichannel experience throughout the buyer’s journey. See how.

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  • Know Your Customers to Bring the Human Back to Marketing2:18

    Know Your Customers to Bring the Human Back to Marketing

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  • It's Time To Talk About The Current and Future State of Retail

    It's Time To Talk About The Current and Future State of Retail

    Kim Whitler and Frank Grillo discuss how retail needs to focus on the customer, the many possible futures of brick and mortar, and how competitors should (and could) expose the weaknesses of Amazon.

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  • LVMH, Burberry, Samsung: How Consumer Brands Are Owning the Experience

    LVMH, Burberry, Samsung: How Consumer Brands Are Owning the Experience

    Despite the challenges, there are numerous consumer brands innovating to deliver excellent customer experiences today. See how LVMH, Burberry and Samsung are doing it.

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  • Harte Hanks Featured Vol 6 Jan 2018

    Harte Hanks Featured Vol 6 Jan 2018

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  • Retail In 2018: Turning Challenges Into Opportunities

    Retail In 2018: Turning Challenges Into Opportunities

    To coincide with our attendance at NRF2018 in New York this weekend, we’re excited to share exclusive insights on Retail for the coming year.

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  • How to Retain and Grow Retail Customers: Help Them Complete Their Jobs

    How to Retain and Grow Retail Customers: Help Them Complete Their Jobs

    It’s important to provide a retail experience that caters to customer’s needs throughout the buyer’s journey—to both grow and retain your customer base.

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  • Top-Performing Retail Marketing Content of 2017

    Top-Performing Retail Marketing Content of 2017

    Will brick and mortar survive? How can you best achieve an in-the-moment, omnichannel experience? Can anyone beat Amazon? Take a look at our most-read retail marketing content for some answers.

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  • Harte Hanks Featured Vol 5 Dec 2017

    Harte Hanks Featured Vol 5 Dec 2017

    This issue contains insights from marketing leaders like Hermann Simon, Sanjay Sarma & Linda Bernardi. Read their thoughts on topics like the evolution of retail, customer loyalty, bank bots and more.

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  • 2018 Predictions from the Brightest Minds in Marketing

    2018 Predictions from the Brightest Minds in Marketing

    We asked the Harte Hanks Marketing Advisory Board for their insights and predictions on what will matter in 2018. Hear from Ken Bernhardt, John Deighton, Kim Whitler, Kay Lemon and Scott Neslin.

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