Retail

  • Not Practicing Human Marketing? Prepare to Lose Customers

    Not Practicing Human Marketing? Prepare to Lose Customers

    Brands face the risk of losing customers when they don't listen to the conversation that the consumer is having with them within their buyer's journey.

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  • 400-Store Retail Chain Cuts Costs and Drives Sales with Mail Optimization plus Data Solution

    400-Store Retail Chain Cuts Costs and Drives Sales with Mail Optimization plus Data Solution

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  • On-time Mail Delivery Gets Shoppers Into Stores for Crafting Retailer

    On-time Mail Delivery Gets Shoppers Into Stores for Crafting Retailer

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  • Harte Hanks Featured Vol 9 April 2018

    Harte Hanks Featured Vol 9 April 2018

    Harte Hanks' monthly collection of marketing thought leadership. Our April 2018 issue features articles on retail, the buyer's journey, agile marketing, brand-shaming and much more.

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  • Customer Retention: A Framework to Follow and Pitfalls to Avoid

    Customer Retention: A Framework to Follow and Pitfalls to Avoid

    Scott Neslin, Ph.D., has worked with a group of fellow marketing experts to develop a framework for customer retention efforts and outlined the challenges brands can encounter along the way. Read on!

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  • The Master of Mattress Shopping: Why Casper's Experience is Near Perfect

    The Master of Mattress Shopping: Why Casper's Experience is Near Perfect

    A mattress is typically considered a 'fit product' that customers want to try out in person. Online companies have therefore had to innovate their customer experience to provide value to the customer.

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  • 3 Retail and Consumer Brands that Draw Customers in with Powerful Experiences

    3 Retail and Consumer Brands that Draw Customers in with Powerful Experiences

    The best way to design a remarkable experience is to design it around the customer’s needs throughout the buyer’s journey. Brands like BMW, Burberry & Trumaker are already excelling at this approach.

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  • No More Assumptions—How to Understand What Your Customers Really Want

    No More Assumptions—How to Understand What Your Customers Really Want

    Today's marketing buzzword are “persona-based segments” and “journey maps,” which put customers into boxes based on assumptions. Remove the guessing game with Outcome-Driven Innovation.

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  • Harte Hanks Featured Vol 7 Feb 2018

    Harte Hanks Featured Vol 7 Feb 2018

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  • How to Understand Your Retail Customer Journey with a Needs-Based Approach

    How to Understand Your Retail Customer Journey with a Needs-Based Approach

    If there is no understanding of customer needs and the buyer's journey, we'll continue to see the failure of larger retailers who don't deliver on experience.

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  • LL Bean Attacks the Issue of Product Returns—Will They be Successful?

    LL Bean Attacks the Issue of Product Returns—Will They be Successful?

    Harte Hanks Marketing Advisory Board members weigh in on LL Bean's new return policy. Is it a non-issue? Or will the brand take a hit? Scott Neslin provides tips for all brands to reduce returns.

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  • Product Returns: Why They're Happening and How to Reduce Them3:44

    Product Returns: Why They're Happening and How to Reduce Them

    Scott Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College, explains why brands are seeing such excessive product returns and provides advice on how to reduce

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  • Kay Lemon Predicts Greater Use of Customer Data by CPG Brands1:09

    Kay Lemon Predicts Greater Use of Customer Data by CPG Brands

    Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that consumer packaged goods manufacturers will continue to learn more about their end customers t

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  • How Retail Brands Should be Creating Customer Experiences

    How Retail Brands Should be Creating Customer Experiences

    Before the 2007 recession, retail was quite adventurous. Retail as theater was explored in everything from Niketown to the Lego Store. Harvard's John Deighton explains it's time to venture out again.

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  • Customer Context Matters0:34

    Customer Context Matters

    You must know your customers and their context more deeply to achieve more human marketing.

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  • HHQ Vol 2 Winter 2018

    HHQ Vol 2 Winter 2018

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  • What Creepy Retargeting Looks Like0:39

    What Creepy Retargeting Looks Like

    Don't be a creep. You must know your customers and their context more deeply to achieve more human marketing.

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  • Why Consumer and Retail Brands Should Collaborate—Not Compete

    Why Consumer and Retail Brands Should Collaborate—Not Compete

    If retail brands were to team up with the consumer brands they sell, they would both be able to better serve their customers. Here's why that's important.

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  • Know Your Customers (Like, Actually Know Them)0:41

    Know Your Customers (Like, Actually Know Them)

    You must know your customers and their context more deeply to achieve more human marketing.

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  • It's Their Journey, Not Yours0:41

    It's Their Journey, Not Yours

    You must know your customers and their context more deeply to achieve more human marketing.

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