Retail

  • The Most Important Lesson Toys R Us Can Teach Banks

    The Most Important Lesson Toys R Us Can Teach Banks

    Banks and credit unions can also take away some important lessons from the Toys R Us closure, revolving around the role brick-and-mortar outlets play in providing a customer experience.

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  • Luxury Auto Brand Drives Customers to the Dealership Network for Service

    Luxury Auto Brand Drives Customers to the Dealership Network for Service

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  • Our Top Retail Articles of 2018 H1—Catch Up Today

    Our Top Retail Articles of 2018 H1—Catch Up Today

    Good retail survives by creating customer experiences. We saw that throughout the first half of 2018 and have collected our must-read content on the subject. Hear about Best Buy, LL Bean and more.

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  • How Brands Deliver Empathy and Value Through Listening: A 3-Step Solution

    How Brands Deliver Empathy and Value Through Listening: A 3-Step Solution

    Just one-third of all marketers listed “improved customer understanding” as a top area of investment, according to Bain Capital. But we must understand the customer for effective personalization.

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  • HHQ Vol. 3 Spring 2018

    HHQ Vol. 3 Spring 2018

    Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.

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  • Global DataView for Retail: Solution Overview

    Global DataView for Retail: Solution Overview

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  • Not Practicing Human Marketing? Prepare to Lose Customers

    Not Practicing Human Marketing? Prepare to Lose Customers

    Brands face the risk of losing customers when they don't listen to the conversation that the consumer is having with them within their buyer's journey.

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  • 400-Store Retail Chain Cuts Costs and Drives Sales with Mail Optimization plus Data Solution

    400-Store Retail Chain Cuts Costs and Drives Sales with Mail Optimization plus Data Solution

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  • On-time Mail Delivery Gets Shoppers Into Stores for Crafting Retailer

    On-time Mail Delivery Gets Shoppers Into Stores for Crafting Retailer

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  • Harte Hanks Featured Vol 9 April 2018

    Harte Hanks Featured Vol 9 April 2018

    Harte Hanks' monthly collection of marketing thought leadership. Our April 2018 issue features articles on retail, the buyer's journey, agile marketing, brand-shaming and much more.

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  • Customer Retention: A Framework to Follow and Pitfalls to Avoid

    Customer Retention: A Framework to Follow and Pitfalls to Avoid

    Scott Neslin, Ph.D., has worked with a group of fellow marketing experts to develop a framework for customer retention efforts and outlined the challenges brands can encounter along the way. Read on!

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  • The Master of Mattress Shopping: Why Casper's Experience is Near Perfect

    The Master of Mattress Shopping: Why Casper's Experience is Near Perfect

    A mattress is typically considered a 'fit product' that customers want to try out in person. Online companies have therefore had to innovate their customer experience to provide value to the customer.

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  • 3 Retail and Consumer Brands that Draw Customers in with Powerful Experiences

    3 Retail and Consumer Brands that Draw Customers in with Powerful Experiences

    The best way to design a remarkable experience is to design it around the customer’s needs throughout the buyer’s journey. Brands like BMW, Burberry & Trumaker are already excelling at this approach.

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  • No More Assumptions—How to Understand What Your Customers Really Want

    No More Assumptions—How to Understand What Your Customers Really Want

    Today's marketing buzzword are “persona-based segments” and “journey maps,” which put customers into boxes based on assumptions. Remove the guessing game with Outcome-Driven Innovation.

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  • Harte Hanks Featured Vol 7 Feb 2018

    Harte Hanks Featured Vol 7 Feb 2018

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  • How to Understand Your Retail Customer Journey with a Needs-Based Approach

    How to Understand Your Retail Customer Journey with a Needs-Based Approach

    If there is no understanding of customer needs and the buyer's journey, we'll continue to see the failure of larger retailers who don't deliver on experience.

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  • LL Bean Attacks the Issue of Product Returns—Will They be Successful?

    LL Bean Attacks the Issue of Product Returns—Will They be Successful?

    Harte Hanks Marketing Advisory Board members weigh in on LL Bean's new return policy. Is it a non-issue? Or will the brand take a hit? Scott Neslin provides tips for all brands to reduce returns.

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  • Product Returns: Why They're Happening and How to Reduce Them3:44

    Product Returns: Why They're Happening and How to Reduce Them

    Scott Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College, explains why brands are seeing such excessive product returns and provides advice on how to reduce

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  • Kay Lemon Predicts Greater Use of Customer Data by CPG Brands1:09

    Kay Lemon Predicts Greater Use of Customer Data by CPG Brands

    Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that consumer packaged goods manufacturers will continue to learn more about their end customers t

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  • How Retail Brands Should be Creating Customer Experiences

    How Retail Brands Should be Creating Customer Experiences

    Before the 2007 recession, retail was quite adventurous. Retail as theater was explored in everything from Niketown to the Lego Store. Harvard's John Deighton explains it's time to venture out again.

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