A leading consumer electronics brand offers several rewards programs for their customers each year (e.g. the purchase of a phone may reward the buyer with a free pair of headphones). However, the vendor helping this brand with ordering and fulfillment of these reward orders was taking weeks to validate and deliver items to the consumers—which feels like forever! In addition, the company didn’t offer email or chat support when customers wanted to check up on their reward status. They needed a smoother, faster ordering and fulfillment process and effective customer support to improve the overall experience.
Machine learning proves its worth to business https://t.co/YYcKfjId89 #AI #machinelearning #retail https://...
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2018 Predictions from the Brightest Minds in Marketing
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The Evolving Retail Customer Experience: Frank Grillo and Kay Lemon on Knowledge@Wharton
Harte Hanks CMO Frank Grillo and Katherine Lemon, Ph.D., discuss how the digital age has changed the buyer's journey—and what retailers can do to meet evolving customer demands.
Fostering Long-Term Customer Relationships in a Multichannel World
Harte Hanks Featured Vol 1 Aug 2017