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Retail Marketing in 2017: Approaches CMOs Need to Know
Micro-moments, the buyer's journey, experience centers, competing against Amazon...get insights into each with this compilation of top retail articles.
The Consumer Response to the Evolving Retail Landscape
www.hartehanks.com/human Harte Hanks CMO Frank Grillo and Marketing Advisory Board Member Katherine Lemon, Ph.D., appear on Knowledge@Wharton, the Wharton School's online business publication and liv
The Evolving Retail Customer Experience: Frank Grillo and Kay Lemon on Knowledge@Wharton
Harte Hanks CMO Frank Grillo and Katherine Lemon, Ph.D., discuss how the digital age has changed the buyer's journey—and what retailers can do to meet evolving customer demands.
Why Casper is Winning—Valuable Lessons for Pure Play Retailers