Kay Lemon Predicts Greater Use of Customer Data by CPG Brands

February 20, 2018
Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that consumer packaged goods manufacturers will continue to learn more about their end customers through data and technology—enabling them to build relationships directly with their consumers.
Previous Video
Product Returns: Why They're Happening and How to Reduce Them
Product Returns: Why They're Happening and How to Reduce Them

Scott Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College, explai...

Next Article
How Retail Brands Should be Creating Customer Experiences
How Retail Brands Should be Creating Customer Experiences

Before the 2007 recession, retail was quite adventurous. Retail as theater was explored in everything from ...

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated